Bruno Cabuto

Evaluator
DISC Type : Dcs

Head of Engineering at Caju

São Paulo, Brazil

Overview

Bruno is a technology executive with over 20 years of experience scaling engineering teams to over 200 people, implementing AI-driven solutions, and leading payments initiatives. A three-time founder with one exit, he holds an MBA from FIA Business School and is described by colleagues as empathetic, resilient, and an inspiring leader.

He is praised for his soft skills and approachable nature, fostering open communication and an inclusive environment. Bruno focuses on nurturing talent and providing directed feedback to help his team members grow both personally and professionally, making him a respected mentor.

He once led the tokenization of over R$1 billion in assets, getting hands-on with token infrastructure and smart contract architecture.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Payments Infrastructure
As Head of Engineering at Caju, he is responsible for core payment products like PIX and Cards. He believes clear user communication is critical when integrations fail.
AI in Operations
He has implemented AI-driven solutions that reduced operational and inventory losses by over 10%. He actively discusses the challenges of managing modern AI systems.
Leadership Philosophy
He writes about the psychological challenges of leadership and is praised for his open communication, empathy, and ability to nurture talent on his teams.

Media Appearances

Bruno has no verified media appearances

Work History

2-2026
Head of Engineering at Caju
3-2025 - 2-2026
CTO at Liqi Digital Assets
4-2024 - 3-2025
Cofounder at Payssego
1-2024 - 3-2025
Advisor at Smart Break
8-2023 - 1-2024
Interim Director at Smart Break

Education

1-2018 - 4-2018
UBC Vancouver English Experience Program (UBC-VEEP) from The University of British Columbia
2014 - 2015
Pós-graduação Lato Sensu - MBA from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 3 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Head of Engineering at Caju
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bruno take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bruno

Personality Compatibility


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