Bruno Furtado

Critic
DISC Type : C

Chief Operating Officer at Árvore

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Bruno is the Chief Operating Officer and a Partner at Árvore, an educational technology company. With an MBA from IESE Business School and extensive experience at Cervejaria Ambev, he specializes in sales leadership, data-driven strategy, and scaling commercial operations to drive significant revenue growth.

He is passionate about the power of stories and education to transform Brazils future. His own journey as a reader began later in life, giving him a unique perspective on literary engagement and its impact. He is motivated by connecting students with literature through technology.

His first truly engaging reading experience was with Stephen Hawkings "The Universe in a Nutshell, " a book he has revisited multiple times.

Personality Overview

Critic

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Educational Impact
He is focused on leveraging technology to change the reality of reading for millions of students across Brazil through the Árvore platform.
Business Scaling
As COO and former CRO, he is focused on growth, celebrating milestones like reaching 4 million students and driving the company's expansion.
Power of Stories
He firmly believes in the "superpower of stories" and is passionate about the merger of Árvore and SuperAutor to further this mission.

Media Appearances

Bruno has no verified media appearances

Work History

8-2023
Chief Operating Officer at Árvore
11-2019 - 8-2023
Chief Revenue Officer (CRO) at Árvore
12-2018 - 11-2019
Commercial Manager at Cervejaria Ambev
8-2017 - 12-2018
Tech Sales Manager at Cervejaria Ambev
2-2016 - 8-2017
Sales Manager at Cervejaria Ambev

Education

2013 - 2015
Master of Business Administration (MBA) from IESE Business School
2015 - 2015
International MBA Exchange Program from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Leadership Designation : Chief Operating Officer at Árvore
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bruno

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bruno take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bruno

Personality Compatibility


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