Bruno Hohmann

Inquirer
DISC Type : cd

Alpine Global VP Sales, Marketing and Customer Experience at Renault Group

France

Overview

Bruno Hohmann is the Global VP of Sales, Marketing, and Customer Experience for Alpine. An engineer by training, he has over two decades of experience within Renault Group, holding leadership roles in Brazil, Colombia, and the Netherlands. People who have worked with him describe him as extremely effective, efficient, and enthusiastic.

Originally from Brazil, Bruno maintains a strong connection to his home country, taking family trips there for the holidays. He is passionate about cars, mobility, and communication, personally test-driving new models like the Renault Clio E-Tech in Lisbon and the Renault Boreal during his travels in Brazil.

He has a unique connection to the Renault Clio, having been the product chief for the model early in his career.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Automotive Sales Growth
Shared Renault's significant sales growth in H1 2025, highlighting a 8. 4% increase in the European market.
Brand Expansion
His current role is a key asset in consolidating Alpine's product portfolio and strengthening the brand in key markets.
Vehicle Electrification
Prominently discusses and test drives E-Tech hybrid and fully electric models, such as the Clio E-Tech and Renault 5 E-Tech.

Media Appearances

Bruno has no verified media appearances

Work History

1-2026
Alpine Global VP Sales, Marketing and Customer Experience at Renault Group
7-2023 - 1-2026
Global VP Sales, Renault Brand at Renault Group
6-2020 - 6-2023
Vice President Sales, Marketing & After Sales Brazil at Renault Group
1-2002 - 7-2002
Intern - Product Planning at Renault Group
7-2000 - 6-2001
Intern - Product Planning at Renault Group

Education

6-2024 - 11-2024
General Management Program - GMP Next from CEDEP - Executive Development – Fontainebleau
5-2016 - 5-2017
AME - Achieving Managerial Excellence Program from CEDEP - Executive Development – Fontainebleau

More Information

Social Presence :

Prographics :

Exp : 6 Location : France Job Level : Senior Designation : Alpine Global VP Sales, Marketing and Customer Experience at Renault Group
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bruno

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruno take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bruno

Personality Compatibility


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