Bruno LEBRETON

Go-getter
DISC Type : d

Directeur général adjoint at Futura - inspirons l'avenir

Paris, Île-de-France, France

Overview

Bruno Lebreton is the Deputy Managing Director at Futura, a leading French science and innovation media outlet. His career is rooted in digital performance marketing and sales leadership at major groups like TF1 and SoLocal. Colleagues describe him as "pugnacious and determined. "

He is focused on the intersection of science, technology, and media, frequently highlighting topics like ecological transition, AI, and industrial innovation through his companys participation in major tech summits.

Unique fact: Bruno proudly shared that Futura is one of the top 50 media sources most cited by ChatGPT in France.

Personality Overview

Fast-Paced

Self-Confident

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Digital Growth
His recent posts celebrate record-breaking social media engagement, and his entire career has focused on performance marketing and lead generation for major media groups.
Scientific Innovation
He actively promotes Futura's involvement in major innovation and deep-tech events like the Paris Saclay Summit and Tech & Fest.
Future of Media
He shares insights on evolving content formats, building media authority, and the impact of AI on information sourcing.

Media Appearances

Bruno has no verified media appearances

Work History

2-2023
Directeur général adjoint at Futura - inspirons l'avenir
11-2021 - 2-2023
Co-founder at The Performer Media
1-2021 - 10-2021
Directeur Regies at Tagadamedia
3-2018 - 1-2021
Directeur général adjoint at Groupe TF1
10-2015 - 2-2018
Directeur commercial Programmatique & Data at SoLocal Group

Education

Education details unavailable from CRETEIL

More Information

Social Presence :

Prographics :

Exp : 22 Location : Paris, Île-de-France, France Job Level : N/A Designation : Directeur général adjoint at Futura - inspirons l'avenir
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bruno

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruno take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bruno

Personality Compatibility


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