Bruno Ogusuko

Critic
DISC Type : C

Enterprise Sales Brazil at SAP

São Paulo, São Paulo, Brazil

Overview

Bruno Ogusuko is a seasoned business development professional at SAP, focusing on RISE Accelerated Sales Engagement. With over 25 years at the company, he specializes in SAP ERP, SaaS, and IT strategy, drawing from his accounting degree at USP and an MBA from UFRJ. People commend his engaging way of helping customers achieve their goals.

He is a prominent voice in the technology sectors response to Brazils significant tax reform, frequently speaking on its impact on enterprise systems and the necessity of cloud migration.

Personality Overview

ROI Driven

Precise

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brazilian Tax Reform
A frequent panelist at recent high-profile events, discussing the technological and ERP system impacts of Brazil's new tax regulations.
Cloud ERP Migration
His current role is focused on RISE with SAP, and he publicly advises companies to migrate to the cloud to manage long-term changes like tax reform.
SAP Fiscal Solutions
Has a long history within SAP's fiscal and tax solutions area, giving him deep expertise in a topic of major concern to Brazilian businesses.

Media Appearances

Brazil as One of the Leading Hubs for Artificial Intelligence 2024-2025. Featured in SAP Community

See Now

Work History

3-2025
Enterprise Sales Brazil at SAP
3-2021 - 9-2025
RISE Accelerated Sales Engagement at SAP
5-2020 - 9-2025
Director of Product Management at SAP
11-2020 - 3-2021
Diretor de Vendas e Desenvolvimento de Negócios at Metysbio
Controlling at Cerberus & Bethany Samsung

Education

1-1986 - 12-1990
Bachelor's degree from USP - Universidade de São Paulo
2002 - 2003
MBA from COPPEAD UFRJ

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Enterprise Sales Brazil at SAP
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bruno

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bruno take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bruno

Personality Compatibility


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