Bruno Paganini

Sharpshooter
DISC Type : DC

Global Consumer Relations Coordinator | LATAM at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Bruno is a Global Consumer Relations Coordinator at P&G, overseeing customer experience and social media strategy for major brands like Gillette and Pampers across Latin America. A graduate of FGV and Mackenzie, he was recently honored with the P&G CEO Award. Colleagues describe him as creative, committed, and proactive.

Outside of his corporate role, Bruno has a strong passion for audio storytelling and journalism. He produced "As Vozes de Ouro, " an award-winning podcast that explored the emotion behind sports commentary, which was recognized as the best audio journalism thesis project at his university.

Unique fact: He is a recipient of the P&G CEO Awards, the companys highest global recognition for employees, for the 2024/2025 fiscal year.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication.

Topics They Care About

Customer Experience
His career at P&G and Guide Investimentos is centered on creating innovative customer journeys and enhancing consumer relations across digital channels.
Global Collaboration
He represents the Latin American region in global P&G projects, including workshops at the company's headquarters in the USA.
Digital Brand Strategy
He manages the digital and social media presence for world-renowned brands such as Oral-B, Pampers, and Gillette, focusing on consumer engagement.

Media Appearances

Bruno has no verified media appearances

Work History

8-2022
Global Consumer Relations Coordinator | LATAM at Procter & Gamble
3-2021 - 8-2022
Analista de Comunicação Sênior | Redes Sociais + App at Guide Investimentos
1-2020 - 3-2021
Analista de Mídias Digitais Pleno | Oral-B + P&G Corporate at Apex America
11-2017 - 5-2019
Comunicação e Produção de Conteúdo at Itaú BBA
8-2016 - 12-2017
Líder de Equipe e Comentarista Esportivo | Rádio Web Mackenzie at Universidade Presbiteriana Mackenzie

Education

1-2021 - 1-2022
Pós-graduação Lato Sensu from FGV - Fundação Getulio Vargas
2015 - 2019
Bacharelado from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Global Consumer Relations Coordinator | LATAM at Procter & Gamble
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruno

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruno take some risk or not?

  • The risks don’t matter much to them.

You And Bruno

Personality Compatibility


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