Bruno Pragana

Questioner
DISC Type : c

Regional Customer Service Manager at Jaguar Land Rover

Recife, Pernambuco, Brazil

Overview

Bruno Pragana is a Regional Customer Service Manager at Jaguar Land Rover, with extensive experience in the automotive after-sales sector. His career includes roles at FCA Fiat Chrysler and DaimlerChrysler, reflecting deep expertise in dealer support and commercial operations. He holds degrees in Science and Commercial Management.

Based on his professional activities, Bruno values continuous learning and international exposure, having recently participated in a company training in Dubai. He publicly celebrates his work anniversaries and takes pride in his teams achievements, referring to them as an "Elite Team. "

Unique fact: Bruno is registered with both the Regional Council of Engineering and Agronomy (CREA-PE) and the Regional Council of Administration (CRA-PE).

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive After-Sales
His entire career, from trainee to manager at brands like Mercedes-Benz, Fiat, and JLR, has been dedicated to the after-sales, parts, and services sector.
Customer Service
His current title and previous roles as an After Sales Specialist demonstrate a long-standing focus on customer care and supporting client demands within the automotive industry.
Team Leadership
He publicly celebrates his team's accomplishments, calling them an "Elite Team" and highlighting his role in developing finalists in company programs.

Media Appearances

Bruno has no verified media appearances

Work History

8-2019
Regional Customer Service Manager at Jaguar Land Rover
4-2019
After Sales Specialist - Commercial Operations FCA Brazil at FCA Fiat Chrysler Automobiles
Automotive Warranty and Technical Assistance Specialist at Fiat Automóveis S/A
Product Analist at Fiat Automóveis S/A
After Sales Trainee at DaimlerChrysler do Brasil Ltda. (Mercedes-Benz)

Education

2008 - 2013
Bachelor of Science (BS) from Universidade de Pernambuco
2009 - 2011
Commercial Management Degree from Faculdade de Tecnologia Internacional - FATEC

More Information

Social Presence :

Prographics :

Exp : 6 Location : Recife, Pernambuco, Brazil Job Level : Middle Designation : Regional Customer Service Manager at Jaguar Land Rover
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bruno

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bruno take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Bruno

Personality Compatibility


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