Bruno Scarselli

Critic
DISC Type : C

Founder at authentia.io

New York, New York, United States

Overview

Bruno Scarselli is a fine jewelry expert, serving as Managing Partner at Scarselli Diamonds and Founder of Authentia. io. He leverages his deep knowledge of fancy-colored diamonds to pioneer a Web3 platform that brings blockchain traceability to the luxury goods market. He holds a BA from the University of Hartford.

His career is built upon a multi-generational family legacy in the diamond industry, blending a deep respect for tradition with a forward-looking vision for technological innovation. He is described by peers as a "pure gentleman. "

He holds a U. S. patent for a nano-tagging traceability system for precious and semi-precious gems.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Luxury Asset Traceability
As the founder of Authentia. io, he is pioneering a patent-backed Web3 platform to bring transparency and authentication to high-value assets like diamonds, art, and more.
Fancy-Colored Diamonds
His work at Scarselli Diamonds focuses on sourcing, cutting, and designing with exceptional and rare colored diamonds, including pink, yellow, and vivid green stones.
Blockchain Innovation
He is actively applying public EVM blockchains to solve long-standing industry problems of provenance and authenticity in the luxury, art, and insurance sectors.

Media Appearances

Tracking Diamonds From Mine To Market With Authentia.io – Meet Bruno Scarselli. Featured in Entrepreneur Mirror

See Now

Work History

12-2023
Founder at authentia.io
2-1990
Managing Partner at Scarselli Diamonds, Inc.
7-2021
Vice President Business Strategy at Pegasus Diamonds
1-2021
President at Nano Innovator Holdings Co
1-1990
Managing Director at NBS Diamonds, Inc.

Education

1982 - 1986
BA from University of Hartford
1978 - 1982
Diploma from Scuola D'Italia

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York, New York, United States Job Level : Leadership Designation : Founder at authentia.io
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bruno

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bruno take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bruno

Personality Compatibility


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