Bryan Besco

Commander
DISC Type : D

Marketing & Business Development Director at UHY LLP, Certified Public Accountants

Detroit Metropolitan Area, United States

Overview

Bryan Besco is a marketing and business development director at UHY with over 20 years of experience helping professional services firms increase revenue and brand recognition. He specializes in creating go-to-market strategies for specific industries and service lines. He holds a B. A. from the University of Michigan.

While publicly available information focuses on his professional achievements, his career concentration on the staffing industry suggests a deep interest in workforce dynamics, talent acquisition, and market trends. He is a prominent member of UHYs National Staffing Practice, actively shaping conversations in the sector.

He is a leading voice in mergers and acquisitions within the staffing industry, frequently providing insights on market outlook and valuation.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Staffing Industry M&A
A leading member of UHY's National Staffing Practice, he is frequently quoted in articles discussing M&A trends, valuations, and market outlook for staffing companies.
B2B Marketing
Has over two decades of experience creating marketing plans, brand development strategies, and business development initiatives for professional services and accounting firms.
Cybersecurity Risks
Writes and advises on the importance of cybersecurity readiness and third-party risk management specifically for staffing firms to protect sensitive data.

Media Appearances

Bryan has no verified media appearances

Work History

7-2020
Marketing & Business Development Director at UHY LLP, Certified Public Accountants
2-2020 - 7-2020
Chief Marketing Officer & Client Relationship Director at Cole Newton & Duran CPAs
6-2016 - 7-2020
Chief Marketing Officer at Cole Newton & Duran CPAs
12-2012 - 3-2016
Senior Marketing Manager at Baker Tilly Virchow Krause, LLP
4-2005 - 12-2012
Marketing Manager & Midwest Region Tax Marketing Leader at Grant Thornton LLP

Education

1995 - 1999
B.A from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 24 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Marketing & Business Development Director at UHY LLP, Certified Public Accountants
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bryan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bryan take some risk or not?

  • The risks don’t matter much to them.

You And Bryan

Personality Compatibility


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