Bryan Critchley in

Bryan Critchley

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Principal Account Manager, Consumer Industries at Amazon Web Services (AWS)
📍 Woodford, England, United Kingdom

Bryan is a Principal Account Manager at Amazon Web Services with over 17 years of experience in cloud technology, focusing on the consumer sector. Colleagues and clients describe him as approachable, concise, and calm in a crisis. He holds a Bachelor of Arts from Swansea University.

Outside of his direct role, Bryan is passionate about the practical application of new technologies. He recently delivered a guest lecture at The University of Manchesters business school, discussing the past, present, and future of AI across the enterprise value chain.

He was recently recognized with the UK and Ireland Annual Legend Award for 2024 at AWS.

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Experience
18 Years
Current Role
Principal Account Manager, Consumer Industries
Job Level
Mid-senior
Location
Woodford, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bryan cares about

Generative AI Strategy
Holds multiple AI certifications and frequently posts about generative AI's business applications, including its use in building and managing AI agents at scale.
Customer Experience
Previously built a Customer Success Management (CSM) team from scratch, successfully transforming the customer experience and significantly increasing NPS scores and retention.
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Career

Work history

1-2024
Principal Account Manager, Consumer Industries
Amazon Web Services (AWS)
10-2022 - 12-2023
Principal Account Manager, Digital Natives
Amazon Web Services (AWS)
3-2020 - 9-2022
Senior Account Manager, Digital Natives
Amazon Web Services (AWS)
11-2016 - 3-2020
Account Director, Enterprise & Sales Manager
ANS Group
10-2015 - 11-2016
Head of Customer Success Management
ANS Group
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
Swansea University / Prifysgol Abertawe
A-Levels
Loreto Sixth Form College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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