Bryan Critchley

Inquirer
DISC Type : dc

Principal Account Manager, Consumer Industries at Amazon Web Services (AWS)

Woodford, England, United Kingdom

Overview

Bryan is a Principal Account Manager at Amazon Web Services with over 17 years of experience in cloud technology, focusing on the consumer sector. Colleagues and clients describe him as approachable, concise, and calm in a crisis. He holds a Bachelor of Arts from Swansea University.

Outside of his direct role, Bryan is passionate about the practical application of new technologies. He recently delivered a guest lecture at The University of Manchesters business school, discussing the past, present, and future of AI across the enterprise value chain.

He was recently recognized with the UK and Ireland Annual Legend Award for 2024 at AWS.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Generative AI Strategy
Holds multiple AI certifications and frequently posts about generative AI's business applications, including its use in building and managing AI agents at scale.
Customer Experience
Previously built a Customer Success Management (CSM) team from scratch, successfully transforming the customer experience and significantly increasing NPS scores and retention.
Cloud Adoption
Specializes in helping household brands adopt cloud services to disrupt markets, accelerate innovation, reduce time to market, and optimize costs.

Media Appearances

Bryan has no verified media appearances

Work History

1-2024
Principal Account Manager, Consumer Industries at Amazon Web Services (AWS)
10-2022 - 12-2023
Principal Account Manager, Digital Natives at Amazon Web Services (AWS)
3-2020 - 9-2022
Senior Account Manager, Digital Natives at Amazon Web Services (AWS)
11-2016 - 3-2020
Account Director, Enterprise & Sales Manager at ANS Group
10-2015 - 11-2016
Head of Customer Success Management at ANS Group

Education

Bachelor of Arts (B.A.) from Swansea University / Prifysgol Abertawe
A-Levels from Loreto Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Woodford, England, United Kingdom Job Level : Mid-senior Designation : Principal Account Manager, Consumer Industries at Amazon Web Services (AWS)
URL has been copied!

Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bryan

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • Their decision making speed is somewhere in the middle.
  • Can Bryan take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bryan

Personality Compatibility


Other Amazon Web Services (AWS) Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.