Bryn Balcombe

Editor
DISC Type : CS

Autonomy Systems & Regulation Expert at Oxa

London, England, United Kingdom

Overview

Bryn Balcombe is an expert in autonomy systems and regulation at Oxa, focusing on AI mobility innovation. His career includes technology leadership in Formula One and roles as CTO and CSO at Roborace. He earned a degree in Mechanical Engineering with Vehicle Design from the University of Hertfordshire and chairs an ITU focus group on AI for driving.

His personal and professional lives are driven by a passion to merge motorsport innovation with road safety. This mission began after a car accident at age 17 and has guided his work, from early airbag design research at Lotus to developing connected vehicle technology for Formula One cars.

He patented the first cellular communications system capable of transmitting data from cars traveling over 200mph.

Personality Overview

Self-Disciplined

Slow Buyer

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI Driving Behavior
Chairs the ITU's international focus group (FG-AI4AD) on creating a standardized framework to assess the behavior and safety of AI systems in autonomous vehicles.
Motorsport & Safety
Combines his passion for motorsport, including a background in Formula One, with a mission to improve road safety through autonomous technology and AI.
Ethical AI Adoption
Founded the non-profit ADA. ngo to accelerate the adoption of trusted, human-centric AI and ensure its safe and equitable deployment on global roads.

Media Appearances

Bryn Balcombe, Autonomy Systems & Regulation Expert, Oxa. Featured in YouTube

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Work History

2-2022
Autonomy Systems & Regulation Expert at Oxa
1-2020
Chair of ITU Focus Group on AI for Autonomous and Assisted Driving at International Telecommunication Union
6-2018
Founder at ADA.ngo
12-2017 - 2-2022
Chief Strategy Officer at Roborace
10-2016 - 12-2017
Chief Technology Officer at Roborace

Education

1992 - 1996
Mechanical Engineering with Vehicle Design from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Autonomy Systems & Regulation Expert at Oxa
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Insights For Selling To Bryn

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryn is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bryn

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bryn move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bryn take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bryn

Personality Compatibility


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