Jonty Roots
Login to view DISC.Jonty Roots is the Managing Director of Boomer + beyond, an agency he founded to challenge outdated assumptions about aging. With over 25 years of experience, he leverages his Design degree from UCC and insights-driven creativity to connect brands in the later living, charity, and healthcare sectors with the 55+ audience.
He is passionate about ensuring older peoples real voices shape brand narratives. His work focuses on understanding the emotional and practical drivers behind major life decisions for this demographic, from housing choices to healthcare needs, aiming to foster greater empathy and more effective engagement from businesses.
Jonty believes the decision for an older person to move is not just about sales; its about trust, relationships, and better outcomes for individuals.
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