Cæcilie Kartvedt in

Cæcilie Kartvedt

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Head of Brand at LAKRIDS BY BÜLOW
📍 Copenhagen, Capital Region of Denmark, Denmark

As Head of Brand at LAKRIDS BY BÜLOW, Cæcilie Kartvedt leads the companys global brand-building efforts. Her experience includes managing skincare categories at LOréal and earning an M. Sc. in Economic Marketing from Copenhagen Business School, complemented by international studies in marketing at Queensland University of Technology.

Cæcilie is deeply invested in creating mission-driven brands, often posting about her passion for changing the worlds perception of licorice. She demonstrates a keen interest in the strategies of major consumer goods companies like Microsoft and Procter & Gamble, reflecting her professional focus.

She was part of an initiative where the company shut down its factory, sending all employees out to share one million pieces of licorice with the world.

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Experience
12 Years
Current Role
Head of Brand
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Cæcilie cares about

Mission-Driven Branding
Her work and communications are centered on the ambitious mission of "making the world love liquorice, " a goal she passionately promotes through brand initiatives.
Creative Brand Activation
She highlights large-scale, unconventional brand events, such as shutting down the factory to have employees give away a million samples across the globe.
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Career

Work history

11-2022
Head of Brand
LAKRIDS BY BÜLOW
11-2018 - 11-2022
Brand Manager
LAKRIDS BY BÜLOW
7-2017 - 11-2018
Junior Category Leader
L'Oréal
6-2016 - 6-2017
Marketing Graduate
L'Oréal
9-2014 - 2-2016
Project Manager
Mediabrands Danmark
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2015
M.Sc. Economic Marketing (cand.merc.emf)
Copenhagen Business School
2010 - 2013
B.Sc. Business Administration
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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