Cæcilie Kartvedt
Observer · DISC type icAs Head of Brand at LAKRIDS BY BÜLOW, Cæcilie Kartvedt leads the companys global brand-building efforts. Her experience includes managing skincare categories at LOréal and earning an M. Sc. in Economic Marketing from Copenhagen Business School, complemented by international studies in marketing at Queensland University of Technology.
Cæcilie is deeply invested in creating mission-driven brands, often posting about her passion for changing the worlds perception of licorice. She demonstrates a keen interest in the strategies of major consumer goods companies like Microsoft and Procter & Gamble, reflecting her professional focus.
She was part of an initiative where the company shut down its factory, sending all employees out to share one million pieces of licorice with the world.
Read the full overview →How Cæcilie shows up
They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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