As Head of Brand at LAKRIDS BY BÜLOW, Cæcilie Kartvedt leads the companys global brand-building efforts. Her experience includes managing skincare categories at LOréal and earning an M. Sc. in Economic Marketing from Copenhagen Business School, complemented by international studies in marketing at Queensland University of Technology.
Cæcilie is deeply invested in creating mission-driven brands, often posting about her passion for changing the worlds perception of licorice. She demonstrates a keen interest in the strategies of major consumer goods companies like Microsoft and Procter & Gamble, reflecting her professional focus.
She was part of an initiative where the company shut down its factory, sending all employees out to share one million pieces of licorice with the world.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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