Cédric Berry-Croguennec

Questioner
DISC Type : c

Software Engineer at Orange Business Services

Brest, Brittany, France

Overview

Cédric Berry-Croguennec is a software engineer turned solopreneur focused on creating SaaS products. He leverages his background from Orange Business Services and MBDA to build tools that solve problems for other entrepreneurs. He holds an engineering degree from Institut supérieur délectronique et du numérique and is the founder of EngageFast and co-founder of Keepcalls.

Originally from the south of France, Cédric is passionate about the freedom of being a solo founder, which allows him to innovate quickly and maintain control over his work-life balance. He also served as an operational reservist in the French Navy, specializing as a filter operator for the armed forces headquarters.

He successfully launched his solo venture, EngageFast, achieving $400 in revenue within 45 days, after pivoting from a previous SaaS project and co-founding another that reached $4, 000 in six months.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

SaaS for Solopreneurs
He is passionate about building 'painkiller' tools and solutions specifically designed to help solo entrepreneurs, reflecting his own journey and focus on freedom over scale.
Customer Support Automation
His latest project blends AI-driven automation with a human touch, allowing businesses to take over AI responses when a personal connection is needed.
Bootstrapping Ventures
He shares his journey of building SaaS products from the ground up, including killing a project, co-founding another, and launching a successful solo venture.

Media Appearances

Cédric has no verified media appearances

Work History

9-2021
Software Engineer at Orange Business Services
9-2018 - 9-2021
Apprenti ingénieur at MBDA
7-2017 - 6-2019
Réserviste at Marine Nationale

Education

2018 - 2021
Diplôme d'ingénieur from Institut supérieur d'électronique et du numérique
2016 - 2018
Bac +2 from Institut supérieur d'électronique et du numérique

More Information

Social Presence :

Prographics :

Exp : 8 Location : Brest, Brittany, France Job Level : Middle Designation : Software Engineer at Orange Business Services
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Insights For Selling To Cédric

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cédric is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cédric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cédric move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cédric take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Cédric

Personality Compatibility


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