Cédric Bertin

Judge
DISC Type : Dc

Head of Consumer Engagement and Loyalty at Salomon

Annecy, Auvergne-Rhône-Alpes, France

Overview

Cédric has no verified overview

Personality Overview

Objective Thinker

Demanding

Fast But Wary

They are very proud of what they do.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Cédric has no verified topics they care about

Media Appearances

Cédric has no verified media appearances

Work History

11-2024
Head of Consumer Engagement and Loyalty at Salomon
8-2021 - 11-2024
Head of CRM and Consumer Care at Salomon
7-2017 - 8-2021
Global CRM Manager at Salomon
9-2015 - 8-2017
Digital Business Development Manager, Winter Sports Equipment at Amer Sports Corporation
1-2015 - 8-2015
Senior Digital Producer at OgilvyOne Worldwide

Education

2006 - 2008
Master Ingénierie de l'internet from Université de Caen Normandie
2002 - 2005
Licence Langues Etrangères Appliquées from Université de Caen Normandie

More Information

Social Presence :

Prographics :

Exp : 15 Location : Annecy, Auvergne-Rhône-Alpes, France Job Level : Mid-senior Designation : Head of Consumer Engagement and Loyalty at Salomon
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Insights For Selling To Cédric

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cédric is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cédric

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cédric move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cédric take some risk or not?

  • The risks don’t matter much to them.

You And Cédric

Personality Compatibility


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