C. Rocky White, MD

Wildcard
DISC Type : sci

Vice President, Chief Medical Officer, Interim at Presbyterian Healthcare Services

Albuquerque, New Mexico, United States

Overview

C. Rocky White is a seasoned physician executive, serving as the Interim Vice President and Chief Medical Officer at Presbyterian Health Plan. His career is marked by leadership roles at Kaiser Permanente and Optum, focusing on value-based contracting, utilization management, and market growth. He holds a Doctor of Medicine from the University of Nebraska Medical Center.

Dr. White has a long-standing passion for healthcare reform, advocating for universal, publicly funded healthcare systems. He has been actively involved with organizations like Health Care for All Colorado and authored proposals aimed at systemic change, demonstrating a deep commitment to creating more equitable and efficient health services for all.

He was the key author of the Colorado Health Services Plan, a single-payer proposal submitted for state-level economic analysis in 2007.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Healthcare Reform
A long-time advocate for universal coverage, he authored a single-payer healthcare proposal for Colorado and is passionate about systemic change.
Value-Based Care
His career is centered on leading quality, total cost of care, and utilization management, with extensive experience in risk and value-based contracting models.
Physician Leadership
He has held numerous medical director and chief medical officer positions, focusing on market strategy, geographic expansion, and provider network oversight.

Media Appearances

Dr. C. Rocky White, Optum Colorado Springs – COVID Vaccines (The Extra with Shannon Brinias). Featured in KRDO NewsRadio (Podbean)

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Dr. C. Rocky White, Optum Colorado Springs – Ask the Doctor (COVID‑19). Featured in KRDO NewsRadio (Podbean)

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The Exec: Presbyterian Healthcare Services CMO Talks Strategy, Patient Safety, and Workforce. Featured in HealthLeaders Media

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Work History

1-2022
Vice President, Chief Medical Officer, Interim at Presbyterian Healthcare Services
9-2019 - 1-2022
Medical Director for Specialty Services and Interim Chief Medical Officer at Optum
5-2014 - 9-2019
Southern Colorado Market Medical Director at Kaiser Permanente
4-2011 - 5-2014
Physician Chief of Southern Colorado Outpatient Network Services at Kaiser Permanente

Education

1987 - 1994
Doctor of Medicine - MD from University of Nebraska Medical Center

More Information

Social Presence :

Prographics :

Exp : 15 Location : Albuquerque, New Mexico, United States Job Level : Leadership Designation : Vice President, Chief Medical Officer, Interim at Presbyterian Healthcare Services
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Insights For Selling To C. Rocky

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with C. Rocky is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from C. Rocky

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will C. Rocky move?

  • They like to perform full analysis and can take time to make any decision.
  • Can C. Rocky take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And C. Rocky

Personality Compatibility


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