César Andrés R.

Critic
DISC Type : C

Director de Datos y Analítica at Alkosto S.A.

Bogota, D.C., Capital District, Colombia

Overview

César is the Director of Data and Analytics at Alkosto, where he leads measurement strategies and SEO optimization. With a Masters degree and expertise in tools like Google Analytics, BigQuery, and Adobe Analytics, he excels at turning complex data into actionable business insights. Colleagues describe him as strategic, committed, and an excellent teamworker.

He actively keeps pace with industry developments by attending key events like the eSummit, an important eCommerce and Digital Marketing event in Colombia. He also follows emerging technologies, such as the expansion of AI tools like Google Bard, and their application in the market.

He was part of a team recognized with an eCommerce AWARD in Colombia for best online marketing agency.

Personality Overview

Precise

Negotiator

Critic

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Data-Driven Strategy
His roles at Alkosto and Accenture have centered on using data interpretation and analytics to foster informed decision-making across the organization.
Digital Analytics
He has extensive, hands-on experience with a wide array of analytics tools, including Google Analytics (GA4), Adobe Analytics, BigQuery, and Contentsquare.
SEO Optimization
A key part of his director-level responsibilities involves developing and implementing organic traffic generation strategies to maximize sales objectives for multiple digital channels.

Media Appearances

César has no verified media appearances

Work History

1-2025
Director de Datos y Analítica at Alkosto S.A.
3-2022 - 3-2025
Director de Analítica Digital & SEO at Alkosto S.A.
2-2020 - 3-2022
Director de Analítica Digital at Alkosto S.A.
4-2019 - 2-2020
Data Science Specialist at Accenture
11-2018 - 4-2019
Líder Técnico Google Analytics 360 at Metriplica

Education

2018 - 2019
Master's degree from Universidad Internacional de La Rioja
2007 - 2014
Grado en Ingeniería from Universidad

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director de Datos y Analítica at Alkosto S.A.
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Insights For Selling To César Andrés

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with César Andrés is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from César Andrés

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will César Andrés move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can César Andrés take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And César Andrés

Personality Compatibility


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