C. Spencer Sorrell

Go-getter
DISC Type : d

National Accounts Sales Manager at C.H. Guenther & Son

Boise Metropolitan Area, United States

Overview

C. Spencer Sorrell is a National Accounts Sales Manager at C. H. Guenther & Son, managing bakery portfolios exceeding $100MM for top QSRs and coffee chains. A Liberty University graduate with a Lean Six Sigma certification, he is described by colleagues as meticulous and effective. He was recently named a 2025 Industry Innovator.

Spencer is driven by a philosophy of continuous improvement, or getting "1% Better" each day. He is passionate about mentorship and leadership, emphasizing the importance of taking initiative and being a creator rather than a passive observer. He values building meaningful professional relationships and fostering growth in others.

He was recently honored as one of only 13 professionals in Commercial Bakings 2025 class of Industry Innovators.

Personality Overview

Fast-Paced

Challenger

Direct & Candid

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Strategic Partnerships
His career is focused on building and nurturing long-term partnerships with the nation's leading QSRs, coffee chains, and fast-casual restaurants.
Foodservice Innovation
Recognized as a 2025 "Industry Innovator" by Commercial Baking, he is at the forefront of new developments and trends within the baking sector.
Continuous Improvement
He champions a personal and professional philosophy of getting "1% Better" daily, believing that small, consistent steps lead to significant breakthroughs.

Media Appearances

C. has no verified media appearances

Work History

6-2025
National Accounts Sales Manager at C.H. Guenther & Son
7-2024 - 6-2025
Director, Sales at Fresca Tortillas | Wraps | Chips
2-2023 - 7-2024
Director, Business Development at Fresca Tortillas | Wraps | Chips
3-2022 - 2-2023
Business Development at Fresca Tortillas | Wraps | Chips
8-2019 - 4-2021
Business Development Senior Manager at Lineage Logistics

Education

2008 - 2012
Bachelor's degree from Liberty University
2006 - 2008
Education details unavailable from South Puget Sound Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boise Metropolitan Area, United States Job Level : Middle Designation : National Accounts Sales Manager at C.H. Guenther & Son
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Insights For Selling To C. Spencer

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with C. Spencer is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from C. Spencer

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will C. Spencer move?

  • Their decision making speed is somewhere in the middle.
  • Can C. Spencer take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And C. Spencer

Personality Compatibility


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