Lisa Cooley, LEED AP

Evaluator
DISC Type : Dcs

Vice President of Sales at Paradigm

Santa Fe, New Mexico, United States

Overview

Lisa is the Vice President of Sales at Paradigm, specializing in SaaS sales and go-to-market strategy for the construction technology sector. Her career is dedicated to improving the building industry with data and technology. Colleagues describe her as an exceptional, strategic, and energetic leader with deep expertise, holding a B. A. from the University of Oklahoma.

Originally from Oklahoma, Lisa is a world traveler with a passion for both building things and developing people, stemming from her familys general contracting business. She describes herself as having a liberal arts soul, indicating a blend of analytical and creative thinking that she applies to her work and connections.

Unique fact: Lisa often says she has "Concrete in my veins, " reflecting her deep-rooted connection to the construction industry.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Sales
As a host and guest on the Paradigm Industry Insiders podcast, she frequently discusses how AI and data are reshaping sales and empowering a new generation of buyers.
Construction Technology
Her entire career, from Gordian to Procore and Paradigm, has focused on leveraging technology to improve decision-making and quality in the built environment.
Data-Driven Decisions
She expresses excitement for "geeky data" in her social posts and advocates for using metrics to shrink sales cycles and improve processes.

Media Appearances

Lisa has no verified media appearances

Work History

1-2025
Vice President of Sales at Paradigm
12-2023 - 11-2024
Director, Public Sector Growth at Procore Technologies
3-2019 - 7-2023
Vice President, Federal Solutions at Gordian
1-2015 - 3-2019
Director, Federal Solutions at Gordian
6-2013 - 12-2014
National Program Director, Job Order Contracting and Custom Cost Engineering at RSMeans, a business line of Reed Construction Data (now CMD)

Education

B.A. from University of Oklahoma
A Levels from Malvern St James School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Santa Fe, New Mexico, United States Job Level : Senior Designation : Vice President of Sales at Paradigm
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa

Personality Compatibility


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