Lisa Cooley, LEED AP in

Lisa Cooley, LEED AP

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Vice President of Sales at Paradigm
📍 Santa Fe, New Mexico, United States

Lisa is the Vice President of Sales at Paradigm, specializing in SaaS sales and go-to-market strategy for the construction technology sector. Her career is dedicated to improving the building industry with data and technology. Colleagues describe her as an exceptional, strategic, and energetic leader with deep expertise, holding a B. A. from the University of Oklahoma.

Originally from Oklahoma, Lisa is a world traveler with a passion for both building things and developing people, stemming from her familys general contracting business. She describes herself as having a liberal arts soul, indicating a blend of analytical and creative thinking that she applies to her work and connections.

Unique fact: Lisa often says she has "Concrete in my veins, " reflecting her deep-rooted connection to the construction industry.

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Experience
12 Years
Current Role
Vice President of Sales
Job Level
Senior
Location
Santa Fe, New Mexico, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

AI in Sales
As a host and guest on the Paradigm Industry Insiders podcast, she frequently discusses how AI and data are reshaping sales and empowering a new generation of buyers.
Construction Technology
Her entire career, from Gordian to Procore and Paradigm, has focused on leveraging technology to improve decision-making and quality in the built environment.
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Career

Work history

1-2025
Vice President of Sales
Paradigm
12-2023 - 11-2024
Director, Public Sector Growth
Procore Technologies
3-2019 - 7-2023
Vice President, Federal Solutions
Gordian
1-2015 - 3-2019
Director, Federal Solutions
Gordian
6-2013 - 12-2014
National Program Director, Job Order Contracting and Custom Cost Engineering
RSMeans, a business line of Reed Construction Data (now CMD)
In the press

Media appearances

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Education
B.A.
University of Oklahoma
A Levels
Malvern St James School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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