Caitlin Calder

Sharpshooter
DISC Type : CD

Commercial Director at Chronicle of the Horse

San Diego, California, United States

Overview

Caitlin has no verified overview

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Caitlin has no verified topics they care about

Media Appearances

Caitlin has no verified media appearances

Work History

5-2023
Commercial Director at Chronicle of the Horse
2021
Sales and Partnerships Manager at The Chronicle Of The Horse
2017 - 2-2024
Strategic Account Manager at The Chronicle of the Horse
2014 - 2020
Marketing, Public Relations and Social Media Manager at Independent Consultant
2013 - 2019
Special Event Manager at Surefire Eventing

Education

Education details unavailable from Mount Holyoke College

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego, California, United States Job Level : Mid-senior Designation : Commercial Director at Chronicle of the Horse
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caitlin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Caitlin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Caitlin

Personality Compatibility


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