Cal Husmann

Wildcard
DISC Type : csi

Senior Principal Gift Officer at Lawrence University

Appleton, Wisconsin, United States

Overview

Cal Husmann is a seasoned fundraising professional with nearly three decades of experience at Lawrence University, where he serves as Senior Principal Gifts Officer. His career has spanned various roles, including grants writer and Vice President for Development. He holds a B. A. from St. Olaf College and a masters in English from Georgetown University.

As a first-generation college student, he is deeply connected to his alma mater, St. Olaf, and is an active alumnus. His personal interests include participating in a book club with former classmates and college sports like broomball. He and his partner of 27 years, Jim, married in 2022.

Unique fact: In addition to his extensive career in university advancement, he also served as the head hockey coach for Lawrence University.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Educational Philanthropy
He has dedicated his nearly 30-year career to university advancement, leading fundraising and alumni relations efforts and helping donors achieve their philanthropic goals.
Alumni Engagement
He maintains deep ties to his alma mater, St. Olaf College, from which he received an Outstanding Service Award in 2024 for his leadership and contributions.
Liberal Arts Education
As a first-generation college student who thrived in a liberal arts environment, he has built his career supporting institutions like Lawrence and St. Olaf.

Media Appearances

Cal has no verified media appearances

Work History

1-2001
Senior Principal Gift Officer at Lawrence University
1-1999 - 12-2001
Principal Gifts Officer at St. Olaf College
6-1990 - 11-1994
Executive Assistant to the Director at Independent Colleges Office

Education

1986 - 1990
B.A from St. Olaf College
2008 - 2008
Educational Management from Harvard Graduate School of Education

More Information

Social Presence :

Prographics :

Exp : 31 Location : Appleton, Wisconsin, United States Job Level : Senior Designation : Senior Principal Gift Officer at Lawrence University
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Insights For Selling To Cal

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cal is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cal

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cal move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cal take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cal

Personality Compatibility


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