Callie Jernigan

Energizer
DISC Type : I

Director, Consumer PR, Americas at Amazon

Austin, Texas, United States

Overview

Callie Jernigan is the Director of Consumer PR for the Americas at Amazon, with extensive in-house and agency experience. An alumna of Texas State University, she has led data-driven campaigns for major brands in entertainment, technology, and retail. Her career includes leadership roles at BCW Global and Twentieth Century Fox.

Outside of her professional life, Callie is a mother of two. She is a strong proponent of finding time for self-care as a mental health game-changer, emphasizing the importance of taking even a few moments for herself each day after her kids are in bed.

While at BCW Global, she was part of the leadership team for the award-winning Inspiration4 campaign, the first all-civilian mission to orbit.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Consumer Storytelling
Her role at Amazon and extensive background at agencies like BCW and Cohn & Wolfe focus on creating compelling public relations narratives for consumer brands in tech and entertainment.
Entertainment Marketing
Previously served as the U. S. Entertainment Marketing Leader for BCW Global and worked in publicity for Twentieth Century Fox, showing a deep expertise in the entertainment sector.
Executive Leadership
As the former Market Leader for Texas at BCW Global, she was responsible for talent management, operations, key client relationships, and business growth across the state.

Media Appearances

Callie has no verified media appearances

Work History

1-2022
Director, Consumer PR, Americas at Amazon
8-2020 - 12-2021
Executive Vice President, Market Leader, Texas at BCW Global
2-2018 - 8-2020
U.S. Entertainment Marketing Leader; Executive Vice President, Managing Director, Austin at BCW Global
6-2015 - 2-2018
U.S. Entertainment Marketing Leader; Managing Director, Austin at Cohn & Wolfe
8-2013 - 6-2015
Vice President, Publicity at Twentieth Century Fox

Education

2001 - 2003
Master of Arts (M.A.) from Texas State University
1997 - 2001
Bachelor of Arts (B.A.) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director, Consumer PR, Americas at Amazon
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Insights For Selling To Callie

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Callie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Callie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Callie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Callie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Callie

Personality Compatibility


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