Cameron Booth

Examiner
DISC Type : cs

Head of APAC at United Fintech

Singapore

Overview

Cameron Booth serves as the Head of APAC at United Fintech, spearheading the companys expansion and the digitization of capital markets in the region. He brings over 15 years of investment banking experience, primarily from his long tenure at Barclays in various e-FX sales leadership roles across Asia and Europe.

His career includes leading electronic trading sales across four distinct global regions: Continental Europe, South Asia, Australia/New Zealand, and Non-Japan Asia. He is a graduate of the University of Auckland, where he studied Science.

Personality Overview

Tough To Convince

Overcautious

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Fintech Digitization
His role at United Fintech is centered on accelerating the digitization of capital markets through technology acquisitions and partnerships within the APAC region.
Electronic FX Trading
Possesses deep expertise from over a decade in senior e-FX and e-FICC sales roles at Barclays, demonstrating a focus on the electronification of currency markets.
Strategic Acquisitions
He actively promotes United Fintech's acquisitions, such as CBA and FairXchange, indicating a belief in growth through strategic technology integration.

Media Appearances

United Fintech Opens Singapore Office, Hires Cameron Booth as APAC Head. Featured in Finance Magnates

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United Fintech hires Barclays exec Cameron Booth as Head of APAC. Featured in United Fintech – Knowledge Hub

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Work History

11-2022
Head of APAC at United Fintech
7-2014 - 10-2022
Director, Head of E-FICC Sales Non Japan Asia at Barclays Investment Bank
7-2013 - 7-2014
Vice President, eFX Sales Australia and New Zealand at Barclays Investment Bank
9-2010 - 6-2013
Vice President, eFX Sales South Asia at Barclays Investment Bank
3-2006 - 9-2010
Assistant Vice President, eFX Sales Continental Europe at Barclays Investment Bank

Education

1998 - 1998
Science from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore Job Level : Mid-senior Designation : Head of APAC at United Fintech
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Insights For Selling To Cameron

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cameron is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cameron

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cameron move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cameron take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cameron

Personality Compatibility


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