Camila B.

Questioner
DISC Type : c

Senior Manager, Health Care Insights + Strategy at Integro

New York, New York, United States

Overview

Camila B. is a Senior Manager of Health Care Insights and Strategy with 9 years of cross-industry experience. A Georgetown University graduate, she focuses on turning unmet consumer needs into compelling marketing strategies for top-tier clients like Nike, Meta, PepsiCo, and leading pharmaceutical firms.

Outside of her core roles, Camila shows a keen interest in industry innovation and networking. She actively encourages connections at major events like SXSW, demonstrating a passion for learning about emerging trends and engaging with peers in the marketing and tech spaces.

In a previous role, she single-handedly negotiated, managed, and forecasted a $38 million annual media plan for a major pharmaceutical company.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Healthcare Strategy
Her entire career focus is on health care marketing, from media planning for neuroscience companies to her current insights and strategy role at Integro.
Human-centered Research
She emphasizes a data-driven yet human-centered approach, using interviews, focus groups, and ethnographies to uncover growth opportunities for brands.
Digital Media Planning
She has extensive experience managing large-scale, multi-channel media plans ($38M/year) spanning Search, Social, Audio, Display, and Video.

Media Appearances

Two More Join Healthcare Specialist Integro. Featured in MrWeb

See Now

Work History

10-2024
Senior Manager, Health Care Insights + Strategy at Integro
1-2022 - 10-2024
Consumer Insights + Market Research Strategist at now what
3-2021 - 12-2021
Senior Media Planner & Buyer - Healthcare at Good Apple
7-2020 - 5-2021
Small Business Owner at Menina
10-2019 - 3-2021
Media Planner & Buyer - Healthcare at Good Apple

Education

2012 - 2016
Bachelor’s Degree from Georgetown University
2014 - 2014
Semester Abroad from UNSW

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Middle Designation : Senior Manager, Health Care Insights + Strategy at Integro
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Insights For Selling To Camila

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Camila is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Camila

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Camila move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Camila take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Camila

Personality Compatibility


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