Camila B. in

Camila B.

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Senior Manager, Health Care Insights + Strategy at Integro
📍 New York, New York, United States

Camila B. is a Senior Manager of Health Care Insights and Strategy with 9 years of cross-industry experience. A Georgetown University graduate, she focuses on turning unmet consumer needs into compelling marketing strategies for top-tier clients like Nike, Meta, PepsiCo, and leading pharmaceutical firms.

Outside of her core roles, Camila shows a keen interest in industry innovation and networking. She actively encourages connections at major events like SXSW, demonstrating a passion for learning about emerging trends and engaging with peers in the marketing and tech spaces.

In a previous role, she single-handedly negotiated, managed, and forecasted a $38 million annual media plan for a major pharmaceutical company.

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Experience
8 Years
Current Role
Senior Manager, Health Care Insights + Strategy
Job Level
Middle
Location
New York, New York, United States
Personality Overview

How Camila shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Camila cares about

Healthcare Strategy
Her entire career focus is on health care marketing, from media planning for neuroscience companies to her current insights and strategy role at Integro.
Human-centered Research
She emphasizes a data-driven yet human-centered approach, using interviews, focus groups, and ethnographies to uncover growth opportunities for brands.
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Career

Work history

10-2024
Senior Manager, Health Care Insights + Strategy
Integro
1-2022 - 10-2024
Consumer Insights + Market Research Strategist
now what
3-2021 - 12-2021
Senior Media Planner & Buyer - Healthcare
Good Apple
7-2020 - 5-2021
Small Business Owner
Menina
10-2019 - 3-2021
Media Planner & Buyer - Healthcare
Good Apple
In the press

Media appearances

Two More Join Healthcare Specialist Integro. Featured in MrWeb
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Education
2012 - 2016
Bachelor’s Degree
Georgetown University
2014 - 2014
Semester Abroad
UNSW
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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