Camila M. Costa

Activist
DISC Type : Cd

Partner - CEO at ID\TBWA

São Paulo, Brazil

Overview

Camila Costa is the Partner and CEO of iD\TBWA, a communications professional with over 20 years of experience in advertising. People who have worked with her describe her as a focused, reliable, and great boss. She holds a Post MBA from Saint Paul Escola de Negócios.

Outside of her executive role, Camila is a mother of two, an angel investor, mentor, and a board member for multiple organizations. She is a passionate advocate for diversity and female leadership, frequently writing and speaking on these topics. She started her career in Salvador, which she credits for her awareness of diversity.

She was recently named by Forbes Brasil as one of the women redefining the logic of leadership.

Personality Overview

Value Conscious

Observative

Logical And Quick

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Female Leadership
Recognized by Forbes for redefining leadership and serves on the all-female jury for The Gerety Awards, actively championing women in the creative industry.
Disruptive Innovation
Leads her agency with a philosophy of 'Disruption and Divergence' as a core culture for differentiation and evolution, a topic she discusses in podcasts.
Angel Investing
Actively supports the entrepreneurial ecosystem as an angel investor, leveraging her business acumen to help new ventures grow.

Media Appearances

DESAFIOS DA CEO DA AGÊNCIA iD\TBWA | CAMILA COSTA. Featured in Spotify

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Camila Costa, da iD\TBWA: Dados moldam criatividade .... Featured in YouTube

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Camila Costa, CEO da iD\TBWA | Dinheiro Entrevista. Featured in Dinheiro (YouTube)

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Work History

8-2014
Partner - CEO at ID\TBWA
8-2023
Advisory Board Member at ESPM Escola Superior de Propaganda e Marketing
9-2020
Partner & Board Member at Casa do Saber
9-2008 - 4-2014
Head of Branding & Business Development at F.biz
2-2006 - 6-2008
Account Manager at F.biz

Education

4-2022 - 4-2022
Advanced Training from Tel Aviv University
2017 - 2021
Post MBA from Saint Paul Escola de Negócios

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, Brazil Job Level : Leadership Designation : Partner - CEO at ID\TBWA
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Insights For Selling To Camila

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Camila is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Camila

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Camila move?

  • Their decision making speed is somewhere in the middle.
  • Can Camila take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Camila

Personality Compatibility


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