Camilla Bastin in

Camilla Bastin

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Chief Marketing Officer at CAIA Cosmetics
📍 Greater Stockholm Metropolitan Area, Sweden

Camilla Bastin is the Chief Marketing Officer at CAIA Cosmetics, a global business leader with over 15 years of experience in beauty, fashion, and retail. She specializes in driving growth through global brand strategy, community-building, and innovative go-to-market plans. She is a graduate of the Istituto Europeo di Design.

Personally, Camilla values a life shaped by ritual and connection, enjoying slow Saturday mornings and quality time at her home in Stockholm, which she considers her sanctuary for rest and inspiration. She has a refined personal style defined by timeless elegance, classic pieces, and delicate materials like silk and cashmere.

Unique fact: Camilla wears a vintage ruby ring that carries family history.

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Experience
16 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Camilla shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Camilla cares about

Community-Led Growth
She believes authentic user-generated content is key to building a brand, emphasizing that CAIA's expansion into retail was driven by long-standing requests from their community.
Global Brand Building
She has extensive experience taking brands like Daniel Wellington and CAIA Cosmetics to international markets, focusing on creating global desirability while maintaining local cultural relevance.
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Career

Work history

9-2023
Chief Marketing Officer
CAIA Cosmetics
10-2022 - 9-2023
Head of Communications & Influencer Marketing
CAIA Cosmetics
4-2021 - 9-2022
Global Head of Communications & Social Media
Daniel Wellington
1-2020 - 4-2021
Head of Global Communications
Daniel Wellington
8-2019 - 1-2020
Global Head Of Public Relations
Daniel Wellington
In the press

Media appearances

FAVORIT I REPRIS: Camilla Bastin – Om karriären på CAIA, ledarskap och att inte tappa bort sig själv. Featured in Radio and Podcast
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CMO hos Caia: “Det är det mest sålda produkten och ofta det nya kunder hittar oss genom”. Featured in Elle Denmark
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Education
2006 - 2009
Bachelor
Istituto Europeo di Design
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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