Candice Fry

Questioner
DISC Type : c

Director of Video Sales at TradePending

Destin, Florida, United States

Overview

Candice Fry is the Director of Video Sales at TradePending, where she leads efforts to enhance automotive retail through video technology. Her career includes roles at Snapcell and Audi, and she holds an OMVIC certification, showcasing a deep expertise in automotive sales and customer engagement.

Her background is uniquely diverse, beginning as a Registered Massage Therapist and clinic owner before founding and managing a global activewear brand. This entrepreneurial spirit and adaptability mark her professional journey outside of her current industry focus. She is passionate about connecting with other driven individuals in her field.

Candice hosts a YouTube series called "Candice Connects, " sharing best practices and strategies for dealerships.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Automotive Video Strategy
As Director of Video Sales, she hosts a series, "Candice Connects", to share best practices and help dealerships improve sales through video.
Women in Automotive
She is an active participant and supporter of the Women in Automotive conference, expressing inspiration from the community and its leaders.
Entrepreneurship
She has a proven entrepreneurial track record, having founded and managed both a private massage therapy clinic and a global activewear and swimwear company.

Media Appearances

Candice has no verified media appearances

Work History

4-2024 - 11-2025
Director of Video Sales at TradePending
9-2019 - 8-2023
Business Development Executive at Snapcell
7-2018 - 8-2019
Audi Brand Specialist at Audi Mississauga
2-2013 - 6-2018
Owner/Designer at HeyHey & Co
1-1998 - 7-2011
Registered Massage Therapist/Owner at The Glazier Clinic

Education

2018 - 2018
Automotive Certification Course from Georgian College
1996 - 1998
Massage Therapy/Therapeutic Massage from Sutherland Chan

More Information

Social Presence :

Prographics :

Exp : 25 Location : Destin, Florida, United States Job Level : N/A Designation : Director of Video Sales at TradePending
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Candice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Candice move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Candice take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Candice

Personality Compatibility


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