Canon Pattillo

Commander
DISC Type : D

Head of AI & ML at Archetype Consulting

Rogers, Arkansas, United States

Overview

Canon Pattillo is an AI and analytics leader with 14 years of experience translating technology into measurable business outcomes for the defense, healthcare, and retail sectors. As Head of AI & ML at Archetype Consulting, he specializes in building the operational discipline to scale AI initiatives. He is a graduate of the United States Naval Academy.

Outside of work, Canon is focused on physical and mental discipline. He has earned a CrossFit Level One certification and is passionate about advanced breathwork techniques, reflecting a commitment to peak performance in his personal life as well.

Unique fact: Canon identifies as an "Aspiring Pulmonaut, " indicating a serious interest in the practice of advanced breath-holding.

Personality Overview

Very Quick

Impact-Driven

Candid & Clear

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

AI Implementation
His core focus is moving AI from experimentation into production to directly impact business performance and the income statement.
Operational Discipline
Believes the main challenge in AI is not the technology itself, but creating the operating systems and discipline required for successful execution.
Supply Chain Analytics
Previously led supply chain analytics for Procter & Gamble's Walmart account and built the entire supply chain function at Porter.

Media Appearances

Canon has no verified media appearances

Work History

11-2025
Head of AI & ML at Archetype Consulting
5-2024 - 11-2025
Sr. Director | Technology Innovation at Archetype Consulting
7-2021 - 5-2024
VP, Informatics and Data Science at Porter
7-2021 - 5-2024
VP, Supply Chain at Porter
7-2020 - 10-2021
Analytics and Insights / IT Director at Procter & Gamble

Education

Bachelor's degree from United States Naval Academy
Digital Transformation from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 18 Location : Rogers, Arkansas, United States Job Level : Mid-senior Designation : Head of AI & ML at Archetype Consulting
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Insights For Selling To Canon

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Canon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Canon

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Canon move?

  • They can take decisions very fast if you manage to convince them.
  • Can Canon take some risk or not?

  • The risks don’t matter much to them.

You And Canon

Personality Compatibility


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