Cara Abbott

Inspirer
DISC Type : di

Founder & CEO at Betterleave

Austin, Texas, United States

Overview

Cara is the Founder and CEO of Betterleave, a platform supporting families through serious illness and loss. Her previous company, Code Pilot, was acquired by AngelList. A graduate of Murray State University, she is also an active partner and advisor at several venture funds, including The Fund Austin.

Outside of her founder role, Cara is passionate about supporting women-led startups as a venture scout and invests in early-stage PeopleTech companies. She shows an appreciation for unique cultural experiences, such as participating in a traditional New Orleans "second line" jazz parade.

Her first company, a developer recruitment platform, was successfully acquired by AngelList in 2020.

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Caregiver Support
Her company, Betterleave, focuses on technology-driven solutions to support families navigating serious illness, end-of-life planning, and bereavement.
Women-led Startups
As a Venture Scout for Alumni Ventures, she is explicitly focused on scouting and supporting startups founded and led by women.
PeopleTech Investing
She is an active angel investor and partner at multiple funds, backing early-stage startups at the intersection of people and technology.

Media Appearances

Cara has no verified media appearances

Work History

Founder & CEO at Betterleave
Venture Scout at Alumni Ventures
Angel Investor at PeopleTech Invest
Partner at Everywhere Ventures
Contributor at Forbes

Education

Master of Science (M.S.) from Murray State University
Bachelor of Business Administration (B.B.A.) from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : N/A Location : Austin, Texas, United States Job Level : Leadership Designation : Founder & CEO at Betterleave
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Insights For Selling To Cara

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cara is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cara

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cara move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cara take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cara

Personality Compatibility


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