Carey Smith

Pioneer
DISC Type : dis

Chief Customer Officer (CCO) at Clearview Restaurant Management Software

Canada

Overview

Carey Smith is the Chief Customer Officer at Clearview, where she leads the entire customer lifecycle, from marketing to strategy and success. Described by colleagues as a "fireball" and "razor-sharp, " she has a background in Business Advertising and a history of guiding business growth, product development, and operational efficiency on senior management teams.

Carey is an active supporter of her local business community. She recently celebrated the passion and innovation of Fredericton’s entrepreneurs and changemakers at the Fredericton Chamber of Commerce Business Excellence Awards, highlighting her passion for local economic growth and leadership.

She is the recipient of a 2010 Platinum MarCom Award for an External Communication Campaign she led for the Government of New Brunswick.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Customer Lifecycle Strategy
As CCO, she is responsible for the entire customer journey, focusing on strategies for acquisition, retention, loyalty, and advocacy to drive growth.
Marketing & Communications
Her extensive career includes senior director and management roles in marketing and communications across technology, government, and university sectors.
Local Business Community
Actively celebrates and supports the Fredericton business community, showing enthusiasm for the innovation and drive of local entrepreneurs and leaders.

Media Appearances

Carey has no verified media appearances

Work History

4-2019
Chief Customer Officer (CCO) at Clearview Restaurant Management Software
3-2019 - 11-2019
Sr. Director, Marketing and Communications at Clearview Restaurant Management Software
1-2018 - 4-2019
Digital Marketing Manager at National Physical Laboratory (NPL)
5-2014 - 1-2018
Director, Marketing and Communications at Accreon Inc.
5-2012 - 5-2014
Manager, Brand and Integrated Marketing at University of New Brunswick

Education

1995 - 1997
Business Advertising from St. Clair College
Education details unavailable from St. Thomas University (CA)

More Information

Social Presence :

Prographics :

Exp : 21 Location : Canada Job Level : Leadership Designation : Chief Customer Officer (CCO) at Clearview Restaurant Management Software
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Insights For Selling To Carey

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carey is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Carey

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Carey move?

  • They are generally fast movers and can take quick decisions
  • Can Carey take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Carey

Personality Compatibility


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