Carien Jakovljevic

Questioner
DISC Type : c

Vice President Analytics and Activation at NielsenIQ

Austin, Texas, United States

Overview

Carien Jakovljevic is the Vice President of Analytics and Activation at NielsenIQ, focusing on data analytics and sales consulting for CPG and media agencies. Described as a visionary, she leads her team in providing innovative pricing and line solutions. She holds a Masters Degree from the University of South Africa.

Rooted in her psychology background, Carien is passionate about creating social change. She holds a Student Psychologist certification from HPCSA and has completed counseling coursework. This academic foundation fuels her commitment to understanding human behavior both in business and in her personal initiatives to uplift others.

She founded the "Inside-Outside Prison Project, " a visionary initiative that applies her psychology expertise to create practical, positive change in the world.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Data Analytics & Sales
Her current role and recent hiring posts emphasize sales and consulting experience in data analytics for CPG and media agencies.
Revenue Growth
Her expertise lies in providing choice modeling and data-driven solutions to help CPG clients achieve significant revenue growth.
Team Leadership
Actively recruits for her “rockstar team, ” showing a clear focus on building and leading a high-performing group of professionals at NielsenIQ.

Media Appearances

Carien has no verified media appearances

Work History

1-2025
Vice President Analytics and Activation at NielsenIQ
9-2023
Vice President Specialty Sales Line & Price at NielsenIQ
11-2022 - 10-2023
Director Specialty Sales Lead North America: Line and Price Solutions at NielsenIQ
11-2021 - 12-2022
Director: BASES Line & Price Practice at NielsenIQ
1-2020 - 11-2021
Innovation Business Partner Benelux at NielsenIQ

Education

2013 - 2016
Master’s Degree from University of South Africa/Universiteit van Suid-Afrika
2012 - 2012
BA Honours from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President Analytics and Activation at NielsenIQ
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Insights For Selling To Carien

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carien is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carien

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carien move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carien take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carien

Personality Compatibility


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