Carien Jakovljevic in

Carien Jakovljevic

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Vice President Analytics and Activation at NielsenIQ
📍 Austin, Texas, United States

Carien Jakovljevic is the Vice President of Analytics and Activation at NielsenIQ, focusing on data analytics and sales consulting for CPG and media agencies. Described as a visionary, she leads her team in providing innovative pricing and line solutions. She holds a Masters Degree from the University of South Africa.

Rooted in her psychology background, Carien is passionate about creating social change. She holds a Student Psychologist certification from HPCSA and has completed counseling coursework. This academic foundation fuels her commitment to understanding human behavior both in business and in her personal initiatives to uplift others.

She founded the "Inside-Outside Prison Project, " a visionary initiative that applies her psychology expertise to create practical, positive change in the world.

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Experience
12 Years
Current Role
Vice President Analytics and Activation
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Carien cares about

Data Analytics & Sales
Her current role and recent hiring posts emphasize sales and consulting experience in data analytics for CPG and media agencies.
Revenue Growth
Her expertise lies in providing choice modeling and data-driven solutions to help CPG clients achieve significant revenue growth.
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Career

Work history

1-2025
Vice President Analytics and Activation
NielsenIQ
9-2023
Vice President Specialty Sales Line & Price
NielsenIQ
11-2022 - 10-2023
Director Specialty Sales Lead North America: Line and Price Solutions
NielsenIQ
11-2021 - 12-2022
Director: BASES Line & Price Practice
NielsenIQ
1-2020 - 11-2021
Innovation Business Partner Benelux
NielsenIQ
In the press

Media appearances

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Education
2013 - 2016
Master’s Degree
University of South Africa/Universiteit van Suid-Afrika
2012 - 2012
BA Honours
Stellenbosch University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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