Carl Frisell is the Head of Performance Marketing at Jollyroom, with extensive experience in digital strategy and data analysis from roles at The Walt Disney Company and Toca Boca. He excels in leading teams and driving e-commerce growth. He holds both an MBA and a BBA from Stockholm University.
Outside of his direct professional role, Carl shows a strong interest in major technology, entertainment, and gaming brands. He follows industry leaders like Google, Microsoft, Electronic Arts (EA), and his former employer, The Walt Disney Company, indicating a passion for digital innovation and media.
He has built a unique career specializing in marketing for childrens brands, from global entertainment to mobile gaming and now e-commerce.
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Current Role
Head of Performance Marketing
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview
How Carl shows up
Critic
ROI Driven
Objective Thinker
They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.
Priorities
Topics Carl cares about
Performance Marketing
His entire career, including his current leadership role at Jollyroom, is focused on performance marketing, covering digital strategy, paid media, SEO, and campaign management.
Children's Digital Media
He has a consistent career theme of working with youth-focused brands, including The Walt Disney Company, Toca Boca, and now the children's e-commerce retailer Jollyroom.
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Career
Work history
8-2022
Head of Performance Marketing
Jollyroom
1-2022 - 8-2022
Senior Performance Marketing Manager
Toca Boca
4-2020 - 2-2022
Growth Marketing Manager
Toca Boca
6-2018 - 4-2020
Nordic Digital Marketing Manager
The Walt Disney Company
9-2016 - 5-2018
Nordic Digital Analyst
The Walt Disney Company
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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