Carl Moore

Questioner
DISC Type : c

Managing Director Digital and e-fulfilment at Wincanton

Greater Sheffield Area, United Kingdom

Overview

Carl Moore serves as the Managing Director of Digital and e-fulfilment at Wincanton, where he spearheads growth in the eCommerce sector. His background includes roles as Chief Commercial Officer and Operations Director at Clipper Logistics, highlighting deep expertise in commercial strategy and logistics operations. He holds an MSc from Aston University.


He is leading the implementation of cutting-edge, zero-emission magnetic propulsion technology at Wincantons Innovation Centre, showcasing a commitment to sustainable logistics solutions.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Logistics Innovation
His social feed highlights Wincanton's W² innovation programme, which discovers and implements new technologies like robotics, AI, and advanced automation to solve logistics challenges.
eCommerce Fulfilment
His current role is dedicated to this sector. He frequently posts about new client partnerships and warehouse capabilities designed to help eCommerce businesses grow.
Warehouse Automation
He actively promotes Wincanton’s use of cutting-edge automation and robotics to enhance efficiency and service offerings for partners like Edgewell.

Media Appearances

Wincanton mentors searching for supply chain innovation. Featured in Wincanton (Thought Leadership)

See Now

Work History

1-2022
Managing Director Digital and e-fulfilment at Wincanton
7-2021
Chief Commercial Officer (CCO) at Clipper Logistics plc
10-2015 - 3-2019
Senior Operations Director at Clipper Logistics plc
10-2013 - 10-2015
Operations Director at Clipper Logistics plc
1-1997 - 7-2008
Head of Logistics at Rosebys

Education

1992 - 1995
BSc Hons from University of York
2002 - 2006
MSc from Aston University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Managing Director Digital and e-fulfilment at Wincanton
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Carl

Personality Compatibility


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