Carl Thompson

Visionary
DISC Type : Ds

Enterprise Sales Director - EMEA at SoundHound AI

United Kingdom

Overview

Carl is the Enterprise Sales Director for EMEIA at SoundHound AI, specializing in voice and conversational AI. With a background at Genesys and Talkdesk, he has deep expertise in customer experience platforms. Colleagues consistently describe him as kind, enthusiastic, knowledgeable, and a true AI enthusiast.

His passion for technology is deeply personal, sparked by helping his visually impaired mother use voice commands to gain independence. Outside of work, he is an active fundraiser and is training for the Etape Loch Ness cycling event to support Macmillan Cancer Support.

His entire career focus was shaped by the moment he set up Siri for his mother and saw her face light up with newfound freedom.

Personality Overview

Direct & Assertive

Big Vision Person

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Voice AI
He calls himself "The Voice AI Guy" and his career is dedicated to helping enterprises implement voice-enabled interactions, driven by a personal passion.
Accessibility Tech
Inspired by helping his visually impaired mother, he is a passionate advocate for using technology to provide freedom and accessibility for everyone.
Customer Experience
He believes AI should improve customer outcomes, not just metrics. He advocates for focusing on resolution and effortlessness over outdated metrics like handle time.

Media Appearances

Carl has no verified media appearances

Work History

9-2025
Enterprise Sales Director - EMEA at SoundHound AI
5-2022 - 7-2025
Enterprise Sales Director - AI & Digital at Genesys
3-2021 - 5-2022
Enterprise Account Executive at Talkdesk
11-2018 - 3-2021
Head Of Growth & Partnerships at DataDear
8-2017 - 11-2018
Senior Business Development Manager @ Intuit - Driving the adoption of cloud accounting at Intuit

Education

2006 - 2008
A level from Chelmsford College
2001 - 2006
GCSE's from Hylands School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Enterprise Sales Director - EMEA at SoundHound AI
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carl

Personality Compatibility


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