Carla Aranda

Inquirer
DISC Type : dc

Senior Vice President, Finance at L'Oréal

New York, New York, United States

Overview

Carla Aranda is a global finance executive with over 25 years of experience at LOréal and Revlon, known for her philosophy of strategic simplification. As SVP of Finance, she transforms finance teams into strategic business partners. She is a Certified Public Accountant with an educational background from IMD and MIT Sloan.

Having grown up in Argentina and worked in Brazil before moving to New York, Carla brings a distinct multicultural perspective to her leadership. She is fluent in four languages—English, Spanish, Portuguese, and French—and is passionate about developing high-performing, diverse teams and fostering a culture of curiosity around new technologies.

She is known as a “Chief Simplifier, ” who advocates for the “discipline of subtraction” to reduce complexity and increase focus.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Simplification
Her core professional philosophy is built around simplifying processes to enhance focus and drive growth, referring to herself as a "Chief Simplifier. "
AI in Finance
She actively explores and implements AI tools, like enterprise GPTs, to foster innovation and strategic thinking within her finance teams at L'Oréal.
Public Speaking
Carla is a frequent speaker and co-chair at major industry events, such as the North American Finance Executive Summit, sharing her leadership insights.

Media Appearances

Carla has no verified media appearances

Work History

8-2022
Senior Vice President, Finance at L'Oréal
7-2018 - 7-2022
Vice President, Finance at L'Oréal
1-2017 - 7-2018
Senior Vice President, Global Finance at Revlon
11-2014 - 1-2017
Vice President, Global Finance at Revlon
3-2014 - 11-2014
Vice President, International Finance at Revlon

Education

2024 - 2024
Master in Business Innovation from IMD
2019 - 2019
Mastering Business Excellence (MBE) from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Finance at L'Oréal
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carla

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • Their decision making speed is somewhere in the middle.
  • Can Carla take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carla

Personality Compatibility


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