Carlos Chirinos

Wildcard
DISC Type : cis

Sr. Director of Sales at Custom Goods Logistics

Los Angeles Metropolitan Area, United States

Overview

Carlos Chirinos is a drayage expert and supply chain executive, currently serving as the Sr. Director of Sales at Custom Goods Logistics. He has an extensive background in operations and EV fleets, notably leading a task force to solve supply chain crisis challenges. He studied Business Administration and Management at Citrus College.

Outside of his professional life, Carlos is a family man who enjoys spending time with his two sons, such as taking them out to sea. He has a deep, personal passion for his industry, referring to himself as a "geek" when it comes to anything involving the supply chain.

He once took a picture of the first automated shipping terminal in Southern California while on a personal boat trip with his family.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Supply Chain Solutions
His entire career is focused on providing drayage, transload, and warehousing solutions, including leading a task force during the global supply chain crisis at A. P. Moller - Maersk.
Drayage & Transloading
Identifies as a "Drayage Expert" and frequently highlights these services in his professional communications, showcasing his specialized expertise in these logistical areas.
Logistics Technology
As an Advisory Board Member at DrayD, he focuses on data solutions, EDI, API, and RPA applications. He also shows personal interest in port automation.

Media Appearances

Carlos has no verified media appearances

Work History

8-2025
Sr. Director of Sales at Custom Goods Logistics
9-2024
Advisory Board Member at DrayData
6-2023 - 12-2024
General Manager at Cargomatic
6-2022 - 6-2023
Regional Head Of Transportation-West Coast at A.P. Moller - Maersk
9-2020 - 8-2022
Head of Transportation at A.P. Moller - Maersk

Education

Business Administration and Management from Citrus College
1994 - 1997
Education details unavailable from Glendora High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Sr. Director of Sales at Custom Goods Logistics
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Carlos

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Carlos take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Carlos

Personality Compatibility


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