Carlos Eduardo Araujo

Critic
DISC Type : C

Diretor at Obramax

São Paulo, São Paulo, Brazil

Overview

With 26 years of experience in retail, Carlos Eduardo Araujo is the Director of Human Resources at Obramax. He leverages his extensive background in sales, store openings, and operational efficiency to lead people development and talent retention strategies. He holds an MBA from FGV and a degree in Law.

Carlos has a unique background combining a Bachelor of Laws degree with a long career in retail operations before moving into Human Resources leadership.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

People Development
Focuses on creating conditions for employee development, training, and retention, drawing on 13 years of leadership experience in the retail sector.
Operational Efficiency
Specializes in optimizing operational processes, including store layout and planogram analysis, to make them more effective and practical.
Organizational Culture
As HR Director for a company named a "Best Place to Work, " he is focused on maintaining a strong culture and positive employee experience.

Media Appearances

Carlos has no verified media appearances

Work History

7-2015
Diretor at Obramax
DIRETOR NA OBRAMAX at Obramax
Diretor at Obramax
Director at BRICOMART
10-2013 - 12-2014
Diretor Regional at ETNA

Education

2018 - 2019
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2007 - 2011
Bacharel em Direito from IESB - Instituto Educacional de Brasilia e Anhanguera Institucional

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Diretor at Obramax
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Insights For Selling To Carlos Eduardo

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos Eduardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carlos Eduardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carlos Eduardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlos Eduardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlos Eduardo

Personality Compatibility


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