Carlos Lorente Panadero

Inquirer
DISC Type : cd

Benefits Broker at Deel

Madrid, Community of Madrid, Spain

Overview

Carlos is a seasoned employee benefits specialist with extensive experience in B2B business development and managing multinational accounts. He is a benefits broker at Deel, focusing on global expansion and leveraging his Masters from ESCP Europe to design and implement custom benefit plans.

Passionate about health and wellness, Carlos actively promotes a culture of wellbeing. He is an advocate for both comprehensive employee wellness programs, covering physical and mental health, and for raising awareness around specific issues like womens health.

He specializes in building and expanding networks of local brokers to ensure regional expertise and compliance.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Global Benefits Strategy
His career at Deel, WTW, and Generali focuses on designing, negotiating, and launching custom benefits plans for multinational B2B accounts across different countries.
Employee Wellbeing
He actively posts about the importance of physical, mental, financial, and social wellbeing for employees, believing it is key to company success and talent retention.
B2B Business Development
His roles consistently involve prospecting new markets, building a pipeline of viable prospects, and driving growth by managing relationships with international partners.

Media Appearances

Carlos has no verified media appearances

Work History

7-2025
Benefits Broker at Deel
5-2023 - 7-2025
Health & Benefits Business Development Consultant - Spain at WTW
9-2022 - 2-2023
Health Business Senior Manager - AXA Madrid International Hub at AXA
9-2018 - 9-2022
GEB EMEA - Regional Business Development Manager Central Europe at Generali Employee Benefits - GEB
4-2016 - 9-2018
Area Manager at Generali Employee Benefits - GEB

Education

2011 - 2011
Master from ESCP Europe (Turin - London)
2013 - 2013
Insurance Company Risk Manager - Global management of Risks in Insurance Companies -Solvency II from IEB (Instituto de Estudios Bursatiles)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Benefits Broker at Deel
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Carlos

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • Their decision making speed is somewhere in the middle.
  • Can Carlos take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Carlos

Personality Compatibility


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