Carlos Lorente Panadero in

Carlos Lorente Panadero

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Benefits Broker at Deel
📍 Madrid, Community of Madrid, Spain

Carlos is a seasoned employee benefits specialist with extensive experience in B2B business development and managing multinational accounts. He is a benefits broker at Deel, focusing on global expansion and leveraging his Masters from ESCP Europe to design and implement custom benefit plans.

Passionate about health and wellness, Carlos actively promotes a culture of wellbeing. He is an advocate for both comprehensive employee wellness programs, covering physical and mental health, and for raising awareness around specific issues like womens health.

He specializes in building and expanding networks of local brokers to ensure regional expertise and compliance.

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Experience
15 Years
Current Role
Benefits Broker
Location
Madrid, Community of Madrid, Spain
Personality Overview

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Priorities

Topics Carlos cares about

Global Benefits Strategy
His career at Deel, WTW, and Generali focuses on designing, negotiating, and launching custom benefits plans for multinational B2B accounts across different countries.
Employee Wellbeing
He actively posts about the importance of physical, mental, financial, and social wellbeing for employees, believing it is key to company success and talent retention.
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Career

Work history

7-2025
Benefits Broker
Deel
5-2023 - 7-2025
Health & Benefits Business Development Consultant - Spain
WTW
9-2022 - 2-2023
Health Business Senior Manager - AXA Madrid International Hub
AXA
9-2018 - 9-2022
GEB EMEA - Regional Business Development Manager Central Europe
Generali Employee Benefits - GEB
4-2016 - 9-2018
Area Manager
Generali Employee Benefits - GEB
In the press

Media appearances

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Education
2011 - 2011
Master
ESCP Europe (Turin - London)
2013 - 2013
Insurance Company Risk Manager - Global management of Risks in Insurance Companies -Solvency II
IEB (Instituto de Estudios Bursatiles)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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