Carlos Oseguera

Captain
DISC Type : DS

Vice President, Guest Experience at Cleveland Cavaliers

Cleveland, Ohio, United States

Overview

Carlos Oseguera is the Vice President of Guest Experience for the Cleveland Cavaliers, leveraging a career in major league and college sports. An MBA graduate from The University of Findlay, he specializes in executing world-class event strategies and enhancing the fan journey, with a unique expertise in multi-cultural marketing.

As a bilingual executive, Carlos is passionate about deepening cultural connections within the community. His work often involves creating inclusive experiences that resonate with diverse audiences, as highlighted by his active support for initiatives like Hispanic Heritage Month, reflecting a personal commitment to cultural representation in sports.

He has shaped the fan experience for top-tier organizations including the Cleveland Browns, U. S. Soccer Federation, and The Ohio State University.

Personality Overview

Planner & Achiever

Consummate Professional

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fan Engagement
His entire career focuses on building memorable moments and enhancing every touchpoint of the fan journey for major sports brands.
Multicultural Marketing
A self-described bilingual executive with particular expertise in creating strategies to deepen cultural connections and engage diverse fanbases.
Live Event Production
He has extensive experience providing budgetary oversight and leading the vision, strategy, and execution for game days and special events.

Media Appearances

Carlos has no verified media appearances

Work History

6-2024
Vice President, Guest Experience at Cleveland Cavaliers
5-2022 - 9-2023
Vice President, Events at U.S. Soccer Federation
4-2018 - 5-2022
Senior Director of Fan Experience & Special Events at Cleveland Browns
9-2013 - 5-2018
Director of Fan Experience & Special Events at Cleveland Browns
12-2011 - 9-2013
Director of Fan Experience & Promotions at The Ohio State University

Education

9-1998 - 5-2022
Bachelor of Arts - BA from Eastern Washington University
5-2018 - 5-2020
Master of Business Administration - MBA from The University of Findlay
2018 - 2020
Master of Business Administration - MBA from The University of Findlay
1999 - 2002
Bachelor of Arts - BA from Eastern Washington University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cleveland, Ohio, United States Job Level : Senior Designation : Vice President, Guest Experience at Cleveland Cavaliers
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carlos

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carlos take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carlos

Personality Compatibility


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