Carlos Rodriguez Iturria

Trailblazer
DISC Type : DI

Director Partner Success - APAC at Anaplan

Greater Melbourne Area, Australia

Overview

Carlos Rodriguez Iturria is the Director of Partner Success for APAC at Anaplan, bringing over 20 years of experience in designing scalable technology solutions. A Doctoral Scholar in AI and Machine Learning from Tecnológico de Monterrey, he is recognized by colleagues as a passionate, dedicated, and inspiring thought leader, known for his exceptional technical acumen.

He is driven by the connection between people and technology, committed to sharing his knowledge to foster innovation and business value. Carlos thrives on collaborating with customers and partners, finding inspiration in co-creating solutions that deliver significant impact. His passion for sharing expertise is evident through his extensive technical writing and video presentations.

Unique fact: Carlos is pursuing his doctorate in AI & Machine Learning while simultaneously leading partner success initiatives at a major tech firm.

Personality Overview

Achievement-Oriented

Charismatic

Informal

They will fight for you if they come to believe in you.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI & Business Impact
As a doctoral scholar in AI, he frequently discusses moving beyond experimentation to deliver reliable, accurate, and measurable business value with AI and agentic workflows.
Partner Ecosystems
His current role focuses on driving partner-led growth through enablement, delivery excellence, and collaborative go-to-market strategies within the Anaplan ecosystem.
Future of Integration
He explores the evolution of integration platforms (iPaaS) and the rise of agent-to-agent communication, questioning how to leverage decades of investment in APIs for the new AI paradigm.

Media Appearances

Carlos has no verified media appearances

Work History

10-2025
Director Partner Success - APAC at Anaplan
2-2024 - 9-2025
Chief Architect and Chief Technology Officer (CTO) at Synapsewerx
4-2023 - 3-2024
Director - Data Integration, API and Security at foryouandyourcustomers
7-2021 - 5-2023
Global Specialist Lead - Cloud Native & API Management at Salesforce
3-2020 - 5-2023
Principal Partner Engineer at MuleSoft

Education

2000 - 2004
Bachelor's degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Director Partner Success - APAC at Anaplan
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Carlos

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Carlos take some risk or not?

  • They can take risks if necessary.

You And Carlos

Personality Compatibility


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