Carlos Urias

Visionary
DISC Type : Ds

LATAM Independent Sales Director at PDC BRANDS

Mexico City, Mexico

Overview

Carlos Urias is a seasoned commercial leader with over 16 years of experience driving growth for major FMCG brands like Kelloggs and Burts Bees across Latin America. Currently the LATAM Independent Sales Director for PDC BRANDS, he specializes in commercial strategy, e-commerce, and business development. Colleagues describe him as strategic, honorable, and an excellent team leader.

Outside of his extensive commercial career, Carlos has a distinct passion for aviation, having trained and qualified as a Private and Commercial Pilot. He is also committed to continuous learning, recently completing certifications in sales strategies and personal focus to stay current in a rapidly changing business world.

Unique fact: Carlos is a licensed private and commercial pilot.

Personality Overview

Big Vision Person

Early Adopter

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Beauty Brand Innovation
He recently celebrated the innovative launch of Cantu Weightless in Mexico, highlighting the product's use of local ingredients and its importance for the LATAM market.
FMCG in LATAM
His entire career, from Kellogg's to PDC BRANDS, has focused on designing and implementing commercial strategies for fast-moving consumer goods throughout Mexico and Latin America.
Holistic Market Analysis
He has publicly emphasized the need to look beyond price for competitive analysis, stressing the importance of social media, distribution, and communication strategies.

Media Appearances

Carlos has no verified media appearances

Work History

4-2024
LATAM Independent Sales Director at PDC BRANDS
5-2018 - 10-2023
Business Development Manager at Burt's Bees
1-2015 - 7-2017
Walmart and Comercial Mexicana / La Comer Key Account Manager at Kellogg Company
9-2013 - 12-2014
Regional Customer Development Manager at Kellogg Company
11-2012 - 8-2013
Shopper Marketing Down the Trade Head (traditional) at Kellogg Company

Education

2003 - 2007
BA from Tecnológico de Monterrey
6-2000 - 5-2001
Pivate and Commercial Pilot from Alpha Tango Flying Services

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : Mid-senior Designation : LATAM Independent Sales Director at PDC BRANDS
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carlos

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carlos take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carlos

Personality Compatibility


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