Carlos Urias in

Carlos Urias

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LATAM Independent Sales Director at PDC BRANDS
📍 Mexico City, Mexico

Carlos Urias is a seasoned commercial leader with over 16 years of experience driving growth for major FMCG brands like Kelloggs and Burts Bees across Latin America. Currently the LATAM Independent Sales Director for PDC BRANDS, he specializes in commercial strategy, e-commerce, and business development. Colleagues describe him as strategic, honorable, and an excellent team leader.

Outside of his extensive commercial career, Carlos has a distinct passion for aviation, having trained and qualified as a Private and Commercial Pilot. He is also committed to continuous learning, recently completing certifications in sales strategies and personal focus to stay current in a rapidly changing business world.

Unique fact: Carlos is a licensed private and commercial pilot.

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Experience
16 Years
Current Role
LATAM Independent Sales Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Carlos cares about

Beauty Brand Innovation
He recently celebrated the innovative launch of Cantu Weightless in Mexico, highlighting the product's use of local ingredients and its importance for the LATAM market.
FMCG in LATAM
His entire career, from Kellogg's to PDC BRANDS, has focused on designing and implementing commercial strategies for fast-moving consumer goods throughout Mexico and Latin America.
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Career

Work history

4-2024
LATAM Independent Sales Director
PDC BRANDS
5-2018 - 10-2023
Business Development Manager
Burt's Bees
1-2015 - 7-2017
Walmart and Comercial Mexicana / La Comer Key Account Manager
Kellogg Company
9-2013 - 12-2014
Regional Customer Development Manager
Kellogg Company
11-2012 - 8-2013
Shopper Marketing Down the Trade Head (traditional)
Kellogg Company
In the press

Media appearances

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Education
2003 - 2007
BA
Tecnológico de Monterrey
6-2000 - 5-2001
Pivate and Commercial Pilot
Alpha Tango Flying Services
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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