Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager at Nestlé
📍 Greater Barcelona Metropolitan Area, Spain
Carlota is a communication and adoption manager at Nestlé, specializing in Marketing, Sales, and eCommerce technologies. With a background in industrial engineering and project management, she focuses on creating effective product communication strategies. Colleagues describe her as having an immaculate work ethic and a keen attention to detail.
Beyond her tech-focused role, Carlota has a deep interest in human communication and personal development. This is highlighted by her professional certifications as a Practitioner in Neuro-linguistic Programming (NLP) and in Existential Coaching, demonstrating a commitment to understanding human motivation and experience.
She holds advanced certifications in both Neuro-linguistic Programming (NLP) and Existential Coaching.
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Experience
16 Years
Current Role
Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager
Job Level
Middle
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview
How Carlota shows up
ROI Driven
Negotiator
Information Seeker
They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.
Priorities
Topics Carlota cares about
Technology Adoption
Her core responsibility involves leading communication and adoption strategies for Marketing, Sales, and eCommerce technologies at Nestlé to ensure user uptake.
User Experience
Manages the feedback loop between users and product teams to continuously optimize the experience of marketing technologies, a focus she also had at Volkswagen.
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Career
Work history
6-2022
Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager
Nestlé
7-2016 - 5-2022
Marketing Technologies Adoption
Nestlé
1-2014 - 7-2016
Digital Business Strategy Project Manager
Volkswagen Group España Distribución
5-2012 - 10-2013
Strategic Project Manager
Volkswagen AG
9-2009 - 5-2012
Digital Signage Project Manager
TEMPEL GROUP
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
Other Nestlé Employees
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