Carlota Peña Blume in

Carlota Peña Blume

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Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager at Nestlé
📍 Greater Barcelona Metropolitan Area, Spain

Carlota is a communication and adoption manager at Nestlé, specializing in Marketing, Sales, and eCommerce technologies. With a background in industrial engineering and project management, she focuses on creating effective product communication strategies. Colleagues describe her as having an immaculate work ethic and a keen attention to detail.

Beyond her tech-focused role, Carlota has a deep interest in human communication and personal development. This is highlighted by her professional certifications as a Practitioner in Neuro-linguistic Programming (NLP) and in Existential Coaching, demonstrating a commitment to understanding human motivation and experience.

She holds advanced certifications in both Neuro-linguistic Programming (NLP) and Existential Coaching.

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Experience
16 Years
Current Role
Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager
Job Level
Middle
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

How Carlota shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Carlota cares about

Technology Adoption
Her core responsibility involves leading communication and adoption strategies for Marketing, Sales, and eCommerce technologies at Nestlé to ensure user uptake.
User Experience
Manages the feedback loop between users and product teams to continuously optimize the experience of marketing technologies, a focus she also had at Volkswagen.
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Career

Work history

6-2022
Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager
Nestlé
7-2016 - 5-2022
Marketing Technologies Adoption
Nestlé
1-2014 - 7-2016
Digital Business Strategy Project Manager
Volkswagen Group España Distribución
5-2012 - 10-2013
Strategic Project Manager
Volkswagen AG
9-2009 - 5-2012
Digital Signage Project Manager
TEMPEL GROUP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master’s Degree in Project Management
La Salle BCN
2003 - 2008
Diploma of Industrial Engineering
Universitat Politècnica de Catalunya
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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