Carlota Peña Blume

Critic
DISC Type : C

Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager at Nestlé

Greater Barcelona Metropolitan Area, Spain

Overview

Carlota is a communication and adoption manager at Nestlé, specializing in Marketing, Sales, and eCommerce technologies. With a background in industrial engineering and project management, she focuses on creating effective product communication strategies. Colleagues describe her as having an immaculate work ethic and a keen attention to detail.

Beyond her tech-focused role, Carlota has a deep interest in human communication and personal development. This is highlighted by her professional certifications as a Practitioner in Neuro-linguistic Programming (NLP) and in Existential Coaching, demonstrating a commitment to understanding human motivation and experience.

She holds advanced certifications in both Neuro-linguistic Programming (NLP) and Existential Coaching.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Technology Adoption
Her core responsibility involves leading communication and adoption strategies for Marketing, Sales, and eCommerce technologies at Nestlé to ensure user uptake.
User Experience
Manages the feedback loop between users and product teams to continuously optimize the experience of marketing technologies, a focus she also had at Volkswagen.
Talent Recruitment
Actively involved in building her teams at the Nestlé Digital Hub in Barcelona, sharing job openings for CRM adoption and operations roles.

Media Appearances

Carlota has no verified media appearances

Work History

6-2022
Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager at Nestlé
7-2016 - 5-2022
Marketing Technologies Adoption at Nestlé
1-2014 - 7-2016
Digital Business Strategy Project Manager at Volkswagen Group España Distribución
5-2012 - 10-2013
Strategic Project Manager at Volkswagen AG
9-2009 - 5-2012
Digital Signage Project Manager at TEMPEL GROUP

Education

2013 - 2014
Master’s Degree in Project Management from La Salle BCN
2003 - 2008
Diploma of Industrial Engineering from Universitat Politècnica de Catalunya

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Marketing, Sales and eCommerce Tech Communication & Adoption Product Manager at Nestlé
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Insights For Selling To Carlota

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlota is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carlota

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carlota move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlota take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlota

Personality Compatibility


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