Carly McIntyre

Enthusiast
DISC Type : i

Head of Digital at G.B. Kent & Sons PLC

Hemel Hempstead, England, United Kingdom

Overview

Carly McIntyre is the Head of Digital for the heritage brand Kent Brushes, where she focuses on ecommerce management and enhancing the digital customer journey. Described by peers as exceptionally thorough, logical, and organized, she has a history of delivering first-class digital projects for major retail brands like Tesco and Needle & Thread.

Outside of her professional focus on digital strategy, Carly has a deep and personal love for the fashion, beauty, and lifestyle sectors. She thrives in creative settings and is passionate about translating that creativity into tangible, customer-focused plans and experiences.

Carly recently led the successful migration of the Kent Brushes website from Magento to Shopify Plus, a move that significantly boosted revenue.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Ecommerce Replatforming
Spearheaded the complex migration of Kent Brushes from Magento to Shopify Plus, and previously worked on a replatforming project while at fashion retailer Needle & Thread.
Digital Customer Experience
Is passionate about providing the best possible digital experience for customers and optimizing the end-to-end customer journey, a key theme in her professional summary.
Shopify Plus Ecosystem
Selected Shopify Plus for a major brand's website migration, indicating a strong professional interest and belief in the platform's capabilities for business growth and agility.

Media Appearances

Carly has no verified media appearances

Work History

2-2023
Head of Digital at G.B. Kent & Sons PLC
10-2019 - 2-2023
Ecommerce Manager at G.B. Kent & Sons PLC
10-2017 - 10-2019
Ecommerce Manager at Needle & Thread
5-2015 - 10-2017
Digital Project Manager at Speciality Drinks Ltd
4-2013 - 6-2015
Digital & Social Media Manager at Tesco

Education

1994 - 1997
GCSE from Hemel Hempstead School
2013 - 2014
Women in Leadership from Tesco

More Information

Social Presence :

Prographics :

Exp : 22 Location : Hemel Hempstead, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital at G.B. Kent & Sons PLC
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Carly

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Carly take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Carly

Personality Compatibility


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