Carly Roper

Commander
DISC Type : D

Vice President - Sales ANZ at Simpro Software

Melbourne, Victoria, Australia

Overview

As the Vice President of Sales at Simpro Group, Carly Roper leverages over 20 years of SaaS sales experience to lead teams in Australia and New Zealand. Described by colleagues as strategic, humorous, and supportive, she holds a Graduate Diploma from RMIT University and focuses on empowering trade businesses through digital transformation.

Carly is a strong advocate for women in technology, a passion reflected in her professional headline and certifications. She is actively involved in programs and discussions that support and advance the role of women within the tech industry, making it a central part of her professional identity.

She recently appeared as a guest on the Business Benchmark Group podcast to discuss leading innovation in the trades.

Personality Overview

Very Quick

Decisive

Candid & Clear

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Empowering Trades
Her current role at Simpro and her recent podcast appearance focus on helping trade and construction businesses improve efficiency and scale their operations.
SaaS Sales Leadership
She has over two decades of experience leading sales teams for major tech companies like Adobe, LivePerson, and now Simpro.
Women in Tech
Identifies this as a key area of interest in her professional branding and has completed related leadership programs.

Media Appearances

Leading Innovation in Trades: A Conversation with Carly Roper of Simpro Software. Featured in Spotify

See Now

Work History

1-2025
Vice President - Sales ANZ at Simpro Software
3-2024 - 1-2025
Director - Mid Market Sales AU - Simpro Group at Simpro Software
9-2022 - 1-2024
Sales Director - Enterprise Growth APAC at LivePerson
11-2021 - 9-2022
Sales Director - Enterprise Growth ANZ at LivePerson
11-2020 - 11-2021
Head of Commercial Sales, ANZ, Digital Experience Cloud at Adobe

Education

2019 - 2019
Adobe Leadership Circles from Leadership Research Institute
2002 - 2003
Graduate Diploma from RMIT University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Melbourne, Victoria, Australia Job Level : Senior Designation : Vice President - Sales ANZ at Simpro Software
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carly

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • If convinced, they can reach decisions quite fast.
  • Can Carly take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Carly

Personality Compatibility


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