Carly Rulton in

Carly Rulton

Captain · DISC type DS
Marketing & Partnerships Director | Fractional CMO at Carly Rulton
📍 Melbourne, Victoria, Australia

Carly Rulton is a Fractional CMO and Marketing & Partnerships Director for scale-up businesses in fintech and financial services. She specializes in aligning marketing and partnerships to ensure growth translates into tangible customer value and revenue. People who have worked with her describe her as strategic, commercially focused, collaborative, genuine, and loyal.

Based in Melbourne, Carly enjoys walking and finds inspiration in observing her surroundings, often connecting everyday scenes to complex business challenges. She has a unique perspective gained from working across diverse environments, from large enterprises to challenger businesses, which has taught her to see common problems in different contexts.

She believes that often in business, everything is running but nothing is connected, a key issue she focuses on solving for her clients.

Read the full overview →
Experience
20 Years
Current Role
Marketing & Partnerships Director | Fractional CMO
Job Level
Leadership
Location
Melbourne, Victoria, Australia
Personality Overview

How Carly shows up

Decisive But Calm
Long-Term Thinker
Output-Driven

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Carly cares about

Growth Alignment
Focuses on connecting marketing, partnerships, and product to ensure business growth translates directly into customer value and revenue.
Fintech Customer Activation
Highlights the challenge of converting acquired fintech users into active, transacting customers to ensure sustainable and profitable growth.
+5 more topics Login to view topics
Career

Work history

10-2025
Marketing & Partnerships Director | Fractional CMO
Carly Rulton
6-2024 - 5-2025
Head of Customer & Marketing
MyState Limited
5-2023 - 5-2024
Director | Account Executive
Visa
3-2021 - 5-2023
Marketing Services Lead - AuNZSP
Visa
3-2018 - 2-2021
Head of Client Marketing - AuNZSP
Visa
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MiniMBA
MiniMBA
2016 - 2017
Diploma
Institute of Data and Marketing (IDM)
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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