Carly Rulton

Captain
DISC Type : DS

Marketing & Partnerships Director | Fractional CMO at Carly Rulton

Melbourne, Victoria, Australia

Overview

Carly Rulton is a Fractional CMO and Marketing & Partnerships Director for scale-up businesses in fintech and financial services. She specializes in aligning marketing and partnerships to ensure growth translates into tangible customer value and revenue. People who have worked with her describe her as strategic, commercially focused, collaborative, genuine, and loyal.

Based in Melbourne, Carly enjoys walking and finds inspiration in observing her surroundings, often connecting everyday scenes to complex business challenges. She has a unique perspective gained from working across diverse environments, from large enterprises to challenger businesses, which has taught her to see common problems in different contexts.

She believes that often in business, everything is running but nothing is connected, a key issue she focuses on solving for her clients.

Personality Overview

Decisive But Calm

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Growth Alignment
Focuses on connecting marketing, partnerships, and product to ensure business growth translates directly into customer value and revenue.
Fintech Customer Activation
Highlights the challenge of converting acquired fintech users into active, transacting customers to ensure sustainable and profitable growth.
Fractional Leadership
Advocates for the impact of experienced, fractional executives in bridging leadership gaps and reducing the commercial friction of vacant senior roles.

Media Appearances

Carly has no verified media appearances

Work History

10-2025
Marketing & Partnerships Director | Fractional CMO at Carly Rulton
6-2024 - 5-2025
Head of Customer & Marketing at MyState Limited
5-2023 - 5-2024
Director | Account Executive at Visa
3-2021 - 5-2023
Marketing Services Lead - AuNZSP at Visa
3-2018 - 2-2021
Head of Client Marketing - AuNZSP at Visa

Education

MiniMBA from MiniMBA
2016 - 2017
Diploma from Institute of Data and Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Marketing & Partnerships Director | Fractional CMO at Carly Rulton
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carly

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carly take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carly

Personality Compatibility


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