Carmen O’Neal

Collaborator
DISC Type : is

Cocktail & Spirits Expert at ‘Cocktail Carmen’

Greater London, England, United Kingdom

Overview

Carmen ONeal is the founder and CEO of 58 and CO, an award-winning, B Corp-certified distillery known for its ethical and sustainable spirits. Also famous as Cocktail Carmen, she is a regular spirits expert on BBCs Saturday Kitchen. Her unique background includes studying Fashion Business and working as a makeup artist and shoe designer before entering the spirits industry.

Originally from Canada, Carmen is a serial entrepreneur, having started her first business at age five. A life-altering cycling accident pivoted her career from shoe design to distilling, where she found a new passion. Her mother, an aromatherapist, inspired her understanding of distillation, and she named the distillerys main still Rae in her honor.

After a serious cycling accident ended her shoe design career, she began experimenting with a two-litre still at home, which eventually led to the creation of 58 and CO.

Personality Overview

Good Listener

Consensus Builder

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Sustainable Business
Her distillery is the UK's first female-founded alcohol brand to achieve B Corp status, focusing on everything from solar power and recycled glass to composting food waste.
Cocktail & Spirits Trends
As 'Cocktail Carmen, ' she is a resident expert on BBC Saturday Kitchen and speaks at industry events about the future of cocktails and spirits.
Female Entrepreneurship
She actively champions female-led businesses and is recognized as the founder of the first female-owned B Corp Gin Distillery in the UK.

Media Appearances

Carmen has no verified media appearances

Work History

4-2021
Cocktail & Spirits Expert at ‘Cocktail Carmen’
4-2016
CEO & Founder at 58 and CO. | B Corp
6-2005 - 1-2017
Global Makeup Artist and Image Consultant at Carmen Arielle Consulting
2-2015 - 5-2016
Junior Shop Director, at Kit and Ace
10-2013 - 3-2015
Founder and Creative Director at Carmen Arielle

Education

Fashion Business from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Cocktail & Spirits Expert at ‘Cocktail Carmen’
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Insights For Selling To Carmen

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmen is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Carmen

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carmen move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Carmen take some risk or not?

  • They are unlikely to take many risks.

You And Carmen

Personality Compatibility


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