Véronique M.

Questioner
DISC Type : c

Founder at BANTU CHOCOLATE

United Kingdom

Overview

Véronique M. is the founder of BANTU CHOCOLATE, an ethical bean-to-bar company. With a background in marketing, she created a transparent, equitable, and sustainable cocoa business rooted in her familys farm in Cameroon. Her mission is to challenge the exploitative practices of the global chocolate industry.

Born in Cameroon, raised in France, and having lived in Brazil and the UK, Véronique possesses a rich multicultural perspective. She is passionate about reconnecting consumers with producers and honoring her heritage. She was inspired to join her mothers cacao farming operation to create a more equitable system.

Unique fact: Véroniques company operates on a closed-loop system, using cacao exclusively from her mothers farm in Cameroon to craft chocolate in London.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Ethical Chocolate
Her company, BANTU CHOCOLATE, was founded to combat exploitation in the cocoa industry by paying farmers wages significantly higher than the Fairtrade standard.
Sustainable Agriculture
Focuses on regenerative farming practices on her family's farm in Cameroon to improve soil health, sequester carbon, and increase biodiversity.
Impact Entrepreneurship
Identifies as an impact entrepreneur, building a business model designed to bring equity, empowerment, and stable livelihoods to her ancestral village's community.

Media Appearances

Bold Bean-To-Bar Business—Bantu Chocolate Is Changing a Broken System. Featured in Forbes

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The Story of Bantu Chocolate and a Better Cocoa Future. Featured in Restor.eco

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Work History

3-2022
Founder at BANTU CHOCOLATE
5-2023 - 4-2024
Marketing Creative Brand Manager at CHÉ
5-2016 - 5-2021
International Brand Manager at Paola Vilas
9-2017
Freelance Brand Manager at FARM Rio
1-2016 - 12-2016
Showroom Assistant at Proenza Schouler

Education

2021 - 2022
Education details unavailable from London Business School
2016 - 2016
Education details unavailable from Istituto Europeo di Design - IED São Paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Founder at BANTU CHOCOLATE
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Insights For Selling To Véronique

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Véronique is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Véronique

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Véronique move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Véronique take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Véronique

Personality Compatibility


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