Carmen Richards (Jacoba-Haist)

Visionary
DISC Type : Ds

President at Airdrie Regional Chamber of Commerce

Airdrie, Alberta, Canada

Overview

Carmen Richards is a Partner at MNPs Airdrie office with over two decades of experience as a Chartered Professional Accountant. She provides assurance, accounting, and business advisory services to private companies and non-profits. Carmen is also the Past President of the Airdrie Chamber of Commerce.

Outside of her professional accounting career, Carmen is an advocate for local community causes. She actively uses her platform to support and promote fundraising initiatives for local organizations, including animal welfare groups such as Airdrie Puppy Pals.

She has served the Airdrie Chamber of Commerce in numerous executive roles, including Treasurer, Vice President, and President.

Personality Overview

Objective Evaluator

Direct & Assertive

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Local Business Community
Her long-term, multi-role involvement with the Airdrie Regional Chamber of Commerce, including as President, shows a deep commitment to local business success.
SME Advisory
As a Partner at MNP, she specializes in delivering accounting and business advice to mid-market, privately held companies, focusing on their growth and stability.
Community Support
Actively shares and supports initiatives for local organizations and causes within the Airdrie community, highlighting her firm's charitable involvement.

Media Appearances

Carmen has no verified media appearances

Work History

5-2025
President at Airdrie Regional Chamber of Commerce
5-2024 - 5-2025
Vice President at Airdrie Regional Chamber of Commerce
5-2023 - 5-2024
2nd Vice President at Airdrie Regional Chamber of Commerce
6-2021
Partner at MNP
7-2020 - 5-2023
Treasurer at Airdrie Regional Chamber of Commerce

Education

Carmen has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Airdrie, Alberta, Canada Job Level : N/A Designation : President at Airdrie Regional Chamber of Commerce
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Insights For Selling To Carmen

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carmen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carmen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carmen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carmen

Personality Compatibility


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