Carol Betts

Go-getter
DISC Type : d

Principal, Managing Partner at Marketing Options, LLC

Dayton Metropolitan Area, United States

Overview

Carol Betts is the Principal and Managing Partner at Marketing Options, LLC, a woman-owned marketing firm specializing in the B2B manufacturing and foundry industries. She focuses on simplifying complex value stories through strategic communications. People who have worked with her describe her as professional, calm under pressure, analytical, and a strategic thinker.

Carol demonstrates a clear passion for the manufacturing sector and expresses deep gratitude for her team and business partners. Her professional focus is on empowering industrial companies, from Fortune 500 businesses to smaller suppliers, through tailored and effective marketing solutions developed in the USA.

Her company is a certified Woman-Owned Small Business (WOSB) and an active direct contractor for the U. S. government.

Personality Overview

Fast-Paced

Self-Confident

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Industrial Marketing
Her firm specializes in providing comprehensive marketing solutions for B2B manufacturing companies, with a particular focus on the foundry industry.
Value Storytelling
Her professional headline emphasizes her expertise in creating communications that simplify the value story for clients.
U. S. Manufacturing
She publicly celebrates and supports the American manufacturing industry and its professionals.

Media Appearances

Carol has no verified media appearances

Work History

Principal, Managing Partner at Marketing Options, LLC
11-2020 - 10-2021
Marketing Manager, Product and Digital Marketing at Elevance Health
10-2014 - 11-2020
Marketing Manager, Specialty Products at Elevance Health
3-2012
Senior Digital Project Manager at Elevance Health
9-2010 - 2-2012
Segment Market Manager - Healthcare at LASTAR, INC

Education

1991 - 1994
Education details unavailable from Ohio University
1984 - 1988
Education details unavailable from Carroll High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dayton Metropolitan Area, United States Job Level : Mid-senior Designation : Principal, Managing Partner at Marketing Options, LLC
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Carol

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • Their decision making speed is somewhere in the middle.
  • Can Carol take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Carol

Personality Compatibility


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