Carol Deacon
Inspirer · DISC type idCarol Deacon is the President of Bed Bath & Beyond Canada, leading the iconic retailers 2026 relaunch. A B2C executive with an MBA from INSEAD, she has a track record of success in retail transformation, having managed billion-dollar P&Ls and led e-commerce strategy for major automotive groups like Lithia & Driveway.
Her passion for retail began at age 13 working in a Hallmark store. Outside of her executive roles, she is a proud mother of three and a vocal advocate for advancing women in leadership, frequently speaking on the topic. Her interest in the automotive world was sparked by her family.
Unique fact: As a university student, she spent a summer cleaning offices and bathrooms at Torontos Union Station.
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They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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