Carol Deacon in

Carol Deacon

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President at Bed Bath & Beyond Canada
📍 Toronto, Ontario, Canada

Carol Deacon is the President of Bed Bath & Beyond Canada, leading the iconic retailers 2026 relaunch. A B2C executive with an MBA from INSEAD, she has a track record of success in retail transformation, having managed billion-dollar P&Ls and led e-commerce strategy for major automotive groups like Lithia & Driveway.

Her passion for retail began at age 13 working in a Hallmark store. Outside of her executive roles, she is a proud mother of three and a vocal advocate for advancing women in leadership, frequently speaking on the topic. Her interest in the automotive world was sparked by her family.

Unique fact: As a university student, she spent a summer cleaning offices and bathrooms at Torontos Union Station.

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Experience
6 Years
Current Role
President
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carol cares about

Retail Transformation
She is currently leading the complete rebuilding and relaunch of Bed Bath & Beyond in Canada and previously rolled out an innovative, negotiation-free selling model at Pfaff Automotive.
Female Leadership
Actively promotes the advancement of women in business, sharing posts on International Women's Day and speaking at events like the Women & Automotive Canadian Leadership Forum.
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Career

Work history

11-2025
President
Bed Bath & Beyond Canada
4-2024 - 6-2025
Chief Operating Officer
Foodtastic
7-2022 - 6-2023
Senior Vice President, Driveway & GreenCars
Lithia & Driveway
1-2022 - 6-2022
COO, PFAFF Automotive & Vice-President Lithia Strategic Operations
Lithia & Driveway
3-2019 - 12-2021
Chief Operating Officer
Pfaff Automotive Partners
In the press

Media appearances

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Education
1-2004 - 12-2004
MBA
INSEAD
9-1996 - 4-2000
BCom
Queen's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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