Carol Deacon

Inspirer
DISC Type : id

President at Bed Bath & Beyond Canada

Toronto, Ontario, Canada

Overview

Carol Deacon is the President of Bed Bath & Beyond Canada, leading the iconic retailers 2026 relaunch. A B2C executive with an MBA from INSEAD, she has a track record of success in retail transformation, having managed billion-dollar P&Ls and led e-commerce strategy for major automotive groups like Lithia & Driveway.

Her passion for retail began at age 13 working in a Hallmark store. Outside of her executive roles, she is a proud mother of three and a vocal advocate for advancing women in leadership, frequently speaking on the topic. Her interest in the automotive world was sparked by her family.

Unique fact: As a university student, she spent a summer cleaning offices and bathrooms at Torontos Union Station.

Personality Overview

Fast Adopter

Generous

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Retail Transformation
She is currently leading the complete rebuilding and relaunch of Bed Bath & Beyond in Canada and previously rolled out an innovative, negotiation-free selling model at Pfaff Automotive.
Female Leadership
Actively promotes the advancement of women in business, sharing posts on International Women's Day and speaking at events like the Women & Automotive Canadian Leadership Forum.
Omni-channel Experience
As SVP at Lithia & Driveway, she was responsible for executing the strategy for their e-commerce platforms and integrating them with the physical retail network.

Media Appearances

Carol has no verified media appearances

Work History

11-2025
President at Bed Bath & Beyond Canada
4-2024 - 6-2025
Chief Operating Officer at Foodtastic
7-2022 - 6-2023
Senior Vice President, Driveway & GreenCars at Lithia & Driveway
1-2022 - 6-2022
COO, PFAFF Automotive & Vice-President Lithia Strategic Operations at Lithia & Driveway
3-2019 - 12-2021
Chief Operating Officer at Pfaff Automotive Partners

Education

1-2004 - 12-2004
MBA from INSEAD
9-1996 - 4-2000
BCom from Queen's University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : N/A Designation : President at Bed Bath & Beyond Canada
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Carol

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Carol take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Carol

Personality Compatibility


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